Marketing Manager

Are you a strategic marketing leader who thrives on building brand trust through authentic, client-centered storytelling?

Do you have the creativity and foresight to shape meaningful marketing campaigns that resonate with families planning their futures?

Can you bring vision and clarity to a growing law firm by aligning digital strategy, content development, and community engagement to drive measurable results?

Is your marketing approach grounded in thoughtful strategy, performance data, and a sincere desire to make an impact?

Final question: When faced with a challenge, do you get excited or run away?

 

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At Simpson Law Firm, we guide families through some of life’s most personal and complex transitions with clarity, compassion, and trusted legal insight. With offices in Fort Mill and Charlotte, our firm focuses exclusively on estate planning, elder law, probate, and asset protection, empowering clients to make informed decisions that preserve both their values and their wealth.

Grounded in the core values of integrity, kindness, and excellence, we offer personalized legal strategies built around long-term peace of mind. Our team combines legal precision with heartfelt service, whether helping clients create a will, protect aging parents, or navigate guardianship. Through educational events, client-centered planning, and a proactive mindset, we make legacy planning approachable and empowering.

We’re now seeking a Marketing Manager to lead a new phase of strategic growth. In this role, you will shape our firm’s marketing vision by leading digital efforts, managing vendor relationships, and overseeing community event coordination. Your creativity and data-driven approach will help us connect with families, grow our visibility, and deliver on our mission of planning with purpose and compassion.

 

 

What you’ll do:

• Marketing Strategy & Execution: Design and execute a multi-channel marketing strategy that supports Simpson Law Firm’s growth goals and reflects our values of integrity, kindness, and excellence. These include digital campaigns, paid advertising, content development, social media, and in-person events.
• Digital Marketing & Website Oversight: Develop and manage digital marketing initiatives to boost online visibility, lead generation, and client acquisition. Coordinate SEO, SEM, and PPC campaigns while collaborating with the firm’s IT specialist to improve website performance, content, and user experience.
• Social Media & Content Management: Lead content strategy across platforms by developing a proactive calendar for social media, newsletters, and blog posts. Ensure content is timely, brand-aligned, and community-focused to drive engagement and reinforce trust.
• Vendor & Agency Collaboration: Oversee relationships with third-party partners, including advertising firms, video producers, and digital marketing vendors. Provide creative direction, manage deliverables, and ensure efforts are on-brand and results-driven.
• Event Leadership & Community Engagement: Manage a part-time event coordinator and oversee the planning, promotion, and execution of firm-hosted seminars, workshops, and community initiatives. Align all events with broader marketing objectives to strengthen local relationships and build brand recognition.
• Analytics & Performance Tracking: Monitor marketing performance, including website traffic, lead attribution, campaign ROI, CPA (cost per acquisition), and audience engagement. Translate insights into action by adjusting strategy and reporting regularly to firm leadership.
• Strategic Alignment & Internal Communication: Join weekly leadership meetings to review progress toward key marketing KPIs. Bring new marketing ideas to the table, maintain accountability across initiatives, and foster a culture of creative problem-solving.
• Innovation & Initiative: Take ownership of marketing innovation by introducing original ideas and systems that solve challenges, capitalize on growth opportunities, and move the firm forward.

 

What we’re looking for: 

• Experience and Industry Insight: Three to five years of experience in marketing, preferably in a legal or professional services setting, with a proven track record in digital marketing, social media strategy, paid advertising, and online lead generation.
• Hands-On Leadership: Demonstrated ability to manage campaigns from concept to execution, including content creation, analytics, and optimization, with a leadership style that promotes accountability, problem-solving, and a results-oriented mindset.
• Digital Strategy and SEO Expertise: Expertise in website optimization, SEO and SEM best practices, and performance marketing. Able to generate qualified leads while reducing cost of acquisition through data-informed decision making.
• Platform Proficiency: Fluent in CMS platforms such as WordPress and Squarespace, with experience using Canva, Adobe Creative Suite, and Google Workspace. Comfortable using CRM systems, marketing automation tools, analytics dashboards, and reporting platforms.
• Strategic and Detail Oriented: A strategic thinker with strong execution capabilities, balancing high-level planning with daily management of marketing calendars, budgets, deliverables, and performance metrics.
• Communication and Content: Exceptional written and verbal communication skills with editorial expertise. Able to craft compelling, on-brand messaging tailored to attorneys, clients, community stakeholders, and digital audiences.
• Vendor and Stakeholder Collaboration: Experienced in managing vendor relationships including negotiation, creative direction, and quality control. Comfortable working collaboratively across internal departments and with external partners to align on goals and execution.
• Personality Fit: Self-motivated, adaptable, and resourceful with a sense of humor and openness to feedback. A lifelong learner who approaches uncertainty with curiosity and confidence, always seeking solutions and continuously improving.

Why you should work here: 

• Client-First Philosophy: We are firm believers in integrity, kindness, and excellence, committed to fostering a drama free environment with a team of high performers. Our clients experience genuine care and consistent support throughout every interaction.
• Growth Opportunity: Join a rapidly growing law firm where you’ll have the chance to take on increased responsibility and influence strategic direction as we expand in our market.
• Community Impact: Contribute to meaningful outreach through estate planning workshops and local partnerships that create tangible benefits for families and individuals in our community.
• Supportive Culture: Work in a collaborative, forward-thinking environment across two closely connected office locations. Innovation, open communication, and personal growth are genuinely encouraged and valued.

 

 

Additional perks:

• Compensation: Competitive pay with discretionary bonuses based on performance.
• Comprehensive Benefits: Health, dental, and vision coverage after 30 days; 401(k) with company match after 90 days.
• Health Insurance- The Firm provides a group health insurance plan available to eligible employees. Coverage for new employees who choose to enroll begins on the first day of the month following 30 days of continuous employment. Participation is optional, and employees are responsible for any required contributions as outlined in the official plan documents.
• 401(k) Retirement Plan- The Firm offers a 401(k) retirement plan with an employer match. Full-time employees become eligible to participate in the plan on the next quarterly entry date after completing 90 consecutive days of employment. Plan details, including matching contributions and investment options, are available in the summary plan description.
• Time Off: Two weeks of PTO to start, seven fixed holidays and three floating days annually.
• Work Environment: Hybrid schedule with Fort Mill as the preferred home base, offering flexibility with in-person collaboration.

 

At Simpson Law Firm, your role as Marketing Manager is more than a position. It is a mission-critical opportunity to shape how our firm is seen, heard, and trusted across the Carolinas. You will lead the charge in creating strategic marketing campaigns, enhancing digital visibility, and crafting messaging that reflects our commitment to compassion, clarity, and legal excellence in estate planning. From managing social media and digital outreach to coordinating community events, your efforts will drive brand awareness and foster meaningful connections.

This is your chance to blend strategic insight with creative execution, using data to guide decisions and storytelling to foster connection. As you collaborate with attorneys, vendors, and team members, your work will play a central role in elevating Simpson Law Firm’s presence, deepening community ties, and ensuring that more families find the peace of mind they deserve.