Paid Media Specialist

Are you a data-driven strategist who thrives on turning advertising spend into measurable ROI?

Do you excel at running multi-channel paid campaigns, balancing creative testing with disciplined analytics?

Are you motivated by bringing clarity, accountability, and efficiency to marketing budgets that directly fuel firm growth?

Final question: When faced with a challenge, do you get excited or run away?

 

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Craig, Kelley & Faultless LLC is a respected Indiana-based plaintiff firm with decades of experience representing clients in personal injury, trucking accidents, and wrongful death cases. Known for our results-driven advocacy and growth-oriented approach, we combine compassionate client service with the operational discipline required to manage high-stakes litigation.

Marketing has long been central to our expansion and we are committed to ensuring that every dollar works harder. Our collaborative team includes content creators, video producers, and graphic designers, supported by outside partners for video and SEO.

We are now seeking a Paid Media Specialist who will bring analytics, reporting, and ownership to this investment, transforming ad spend into actionable insights and better outcomes for both the firm and the clients we serve.

As a Paid Media Specialist at CKF, you will take full ownership of planning, placing, optimizing, and reporting on paid campaigns across Facebook, X, LinkedIn, Instagram, Tiktok and YouTube. You will bring clarity and accountability to our marketing spend by producing weekly reports, running A/B tests, and ensuring content calendars are executed with precision.

 

 

What you’ll do:

Campaign Management & Optimization

• Place, manage, and optimize paid ads across Facebook, X, LinkedIn, Instagram, Tiktok and YouTube.
• Run ongoing A/B testing to improve targeting, creative, timing, and spend allocation.
• Monitor campaign performance daily and recommend real-time adjustments.

Reporting & Analytics

• Produce weekly reports that clearly show what’s working, what isn’t, and where spend should be adjusted.
• Track KPIs such as cost per lead, cost per case, and overall ROI.
• Translate analytics into actionable recommendations for leadership.
  
  

Collaboration & Coordination

• Own the social media posting calendar, ensuring content is scheduled, published, and tracked.
• Partner with internal teams (content writer, video staff, graphic designer) to align campaigns with firm messaging.
• Coordinate with outside vendors (Crisp for video/ads, Consult Webs for SEO/website) to integrate strategies.
  
  

Strategic Value & Growth

• Identify wasted ad spend and propose strategies for efficiency.
• Serve as the single point of ownership for paid media, bringing discipline and accountability in-house.
• Support leadership with insights that help the firm grow smarter, not just bigger.

 

What we’re looking for: 

• Paid Media Expertise: 3+ years managing multi-channel paid campaigns (Facebook, X, LinkedIn, Instagram, Tiktok and YouTube). Strong track record of delivering measurable ROI.
• Analytical Mindset: Confident pulling and interpreting data, not just receiving reports. Skilled in building and explaining dashboards.
• Detail-Oriented: Precise in campaign execution, scheduling, and reporting. Comfortable managing multiple platforms simultaneously.
• Collaborative Spirit: Strong communicator who works well with both creative teammates and external vendors.
• On-Site Commitment: Preference for candidates willing to work on-site for accountability and close collaboration.
• Growth-Oriented: Excited to expand into a future leadership role (e.g., Marketing Manager) as the department scales.

          

 

Why you should work here: 

• Immediate Impact: Your work will directly improve ROI on a $100K+ ad budget and strengthen the firm’s marketing performance.
• Growth Path: This is a newly created role with room to expand into broader digital marketing leadership.
• Collaborative Team: Join a hands-on Managing Partner, experienced COO, and a creative marketing team invested in your success.
• Firm Culture: Fast-paced, team-oriented, and results-driven with a focus on smarter, not harder, growth.

 

 

Additional Perks:

• Health, vision, and dental insurance at a discounted rate
• Disability and life insurance fully paid by firm
• 401(k) retirement plan with company match
• Paid vacation, personal/sick days, and holidays
• Free parking in a beautiful office environment

 

 

Craig, Kelley & Faultless LLC is building a marketing function that values analytics, accountability, and results. This is more than just a job, it’s a chance to take ownership of a six-figure advertising budget, bring measurable clarity to marketing performance, and directly influence the growth of one of Indiana’s leading plaintiff firms.

If you are a data-driven strategist who thrives on solving problems, driving efficiency, and turning numbers into meaningful outcomes, we want you on our team. Here, your expertise won’t just be valued, it will be visible at the leadership level and celebrated across the firm.

 

We’re all about working hard and staying humble. In the spirit of humble bragging, here are some of our awards and accolades:

All attorneys at the firm have been recognized by Supers Lawyers and/or Rising Stars.

David has been recognized in Top 50: Indiana Super Lawyers since 2023.

CKF was named a Tier 1 firm in Indianapolis for Personal Injury Litigation – Plaintiffs in the 2025 edition of Best Law Firms® for 5 consecutive years.

David Craig and Scott Faultless are two of the four attorneys in Indiana that are Board Certified in Truck Accident Law by the National Board of Trial Advocacy.

David and Scott chair the annual Winning Truck Wreck Cases Seminar.

David is the author of two bestselling books, Semitruck Wreck: A Guide for Victims and Their Families and It’s Never Been Easier to Hire the Wrong Attorney.

David is the host of the podcast, After the Crash.