Media Planner, Programmatic

You will lead the creation, execution, and optimization of digital campaigns for a client’s large branding effort. Acting as the strategic digital media support, you’ll oversee budget and partner management, as well as ongoing performance optimization. You will collaborate across channels and departments and deliver data-driven insights and actionable performance reporting to clients. You’ll define and communicate media goals, ensure client satisfaction, and educate internal and external teams on the evolving landscape and emerging opportunities.

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You will:

• Assist in developing, executing, and presenting media plans focused on programmatic campaigns
• Oversee partner communication, RFP process, plan negotiations and proposal evaluation
• Work with media team lead to devise complementary media strategies inclusive of national/broader media buys
• Support the team with client requests, plan changes, and marketplace POVs
• Ensure plans are on strategy and budget
• Maintain an innovation mindset to ensure that plans capitalize on emerging media trends
• Perform in-depth audience analysis including analyzing site information and demographics particular to client needs
• Build and maintain relationships with media partners and internal agency counterparts
• Demonstrate problem solving and intervention when necessary
• Knowledge-sharing with all team members for best practices

 

You have:

• Degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
• Hands-on keys programmatic media experience utilized DB 360, Trade desk, Media Ocean or other tools
• Strong mathematic and analytical skills
• Effective time management and organizational skills, as well as strong attention to detail
• Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Technical proficiency with media planning and buying tools and research tools, as well as Microsoft Suite
• Exposure or experience with video media, such as broadcast planning, nice to have

 

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Hybrid work options
• Diversity and Inclusion Board with 12 affinity groups

The Talent Team at Critical Mass focuses on providing the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our candidate pools. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx