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Marketing Science Senior Analyst

Toronto

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5+ years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.

Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.

Please note that this is 1 year Project Employee opening.

You will:

  • Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
  • Shape analytics content and provide point of view on methodology and technology.
  • Lead the ideation, development and execution of measurement strategies and frameworks.
  • Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
  • Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
  • Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Adobe Analytics, Adobe Launch, Adobe Target, Tealium iQ, Decibel, Qualtrics XM)
  • Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc.
  • Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.
  • Implementation:
    • Define, implement, and validate tracking and data gathering strategies.
    • Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
  • Expertise in media measurement. 
  • Expertise in Python, R, SQL, or other business-relevant statistical programming language.
  • Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
  • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
  • Experience with two or more visualization platforms: Tableau, Domo, PowerBI, and knowledge of the strengths and weaknesses of the market leaders.
  • Experience providing task direction and/or mentoring junior analysts.
  • Website:
    • 5+ years' experience in Digital analytics implementation
    • Experience with Web Analytics Tools such as Google Analytics 4 or Adobe Analytics.
    • Experience with Tag Management Systems such as Adobe Launch, Tealium, or Google Tag Manager.
    • Experience developing Solution Design Reference (SDR) documentation and database schema.
    • Experience in web development or working with a team of web developers or analysts utilizing JavaScript, jQuery and other coding languages. 
  • Data Engineering/Architecture:
    • Experience with ETL techniques, and some involvement in data architecture.
  • A/B Testing:
    • Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc.

 

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify 
  • Access to online services for families and new parents 
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development 
  • Enterprise-wide employee discounts

 

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:


Strengthen opportunity for continuous learning.
Improve collaboration and team relationships.
Increase employee engagement.


This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
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Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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