Job Application for Associate Media Director at Critical Mass

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As an Associate Media Director, you are a strategic leader with a passion for local media planning and buying, particularly across local TV, radio, and OOH channels. You thrive on negotiating high-impact opportunities and managing bespoke media programs that deliver measurable business results. You are a mentor and independent contributor, collaborating closely with planning teams while driving execution and optimization across channels.

Our new hires and employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

You Will:

Lead the development, negotiation, and execution of Tier 2 local media investment strategies, with a primary focus on local TV and radio buying.
Work independently and collaboratively with planning teams to translate strategy into execution, ensuring alignment with client objectives.
Oversee and manage the end-to-end buying process, including vendor outreach, buy management, and delivering on client needs.
Maintain a strong understanding of US regional markets (East, Central, West, and South) and recommend buys tailored to these local areas.
Support client deliverables, including reporting and media partner management, in collaboration with planning and measurement teams.
Stay ahead of industry trends, particularly within local media channels, to drive innovative investment approaches.
Partner with insight, planning, and marketing science teams to leverage data-driven customer insights.

You Have:

7+ years of experience in media planning and investment, with emphasis on local TV buying; radio and audio experience are a plus.
2+ years in a leadership or supervisory role, with the ability to operate independently while collaborating across teams.
Expertise in Tier 2 market dynamics and local market nuances.
Strong analytical and problem-solving skills, with the ability to recommend data-driven optimizations.
Familiarity with platforms like DDS for buy management and reporting.
Excellent communication, organizational, and interpersonal skills to support collaboration and client deliverables.
Experience working with automotive clients (preferred).

What We Offer:

Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, wellness days, and flex days
Access to online services for families and new parents
Early Dismissal Fridays (off at 3:00 PM local time every Friday)
Diversity and Inclusion Board with 13 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

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Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States. We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely. If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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Associate Media Director

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