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Associate Media Director (Operations)

Toronto

As the Associate Media Director (Operations), you will be responsible for uncovering, developing and executing efficiencies in the media process. In partnerships with the practice leads, project management teams, and client service teams you will work to ensure our media practice is delivering on client goals and working effectively.

The ideal candidate is dynamic, detail oriented, and results driven. They should have a passion for Operations, Media, and enjoy working in a collaborative environment. As part of a fully integrated team, this role requires excellent communication and project management skills, a strong understanding of Media Investment tools and process, site tagging and best practice.

You will:

  • Create and deliver the vision of media ops inside CM 
  • Lead rapid development of Operational processes, workflow, standards & best practices and innovative solutions 
  • Create, lead, and manage technology-driven processes that enable efficient resource and time management to drive effective and efficient media buying & management
  • Accountable for timely delivery of critical initiatives and rolling out new workflow.
  • Work closely with team members across Planning and Investment teams to ensure smooth and productive role out of operational workflow, process and best practices as well as cross-team collaboration
  • Provide expertise across data sources to drive development of governance solutions (processes, technologies, etc.) to ensure visibility to goals and requirements across reputation, brand, financial, efficiency, and execution requirements 
  • Managing Media Ocean code set-up, Cost Plus structure, actualization based on dashboard/reporting
  • Facilitate deployment of best practices for PRISMA setup and campaign architectures
  • Work with teams to onboard new business, shift platform seats, and set-up client accounts.
  • Develop and implement consistency across the LOBs within documents, templates and process.
  • Coordinate inputs from appropriate parties, and ensuring the team meets deadlines
  • Inspire, train and guide Client teams
  • Support Team onboarding process in partnership with hiring manager
  • Help support budget and campaign tracking documents and other key workflow materials and processes on an ongoing basis and issue to monthly.
  • Ensure that all campaigns comply with CM and the client’s Legal requirements and fully leverage pricing and added value benefits from agency negotiations
  • Lead regular Status Meetings/Con Calls – taking minutes when needed; ensuring all team members are on track with follow-ups
  • Define, determine, collect and distribute best practices & best thinking from around the team
  • Supporting campaign work within an integrated product team, across media and creative partners
  • Ad hoc troubleshooting when requested by the team to ensure functionality, proper tag fires, correct variable mapping, and events
  • Provide guidance and support to Dev teams on migration to new technologies and offerings from partners, such as server-side tagging
  • Facilitate QA of in-platform data flows (e.g. Meta, TTD etc.) based on client site pixel implementation
  • Collaborate with Client Marketing team to communicate pixel update internally and submit requests
  • Pixel implementation consultation when needed for Digital Marketing platforms – Google Ads, Bing, Pinterest, etc

You have:

  • Minimum 5 years’ experience in Operations, creating processes and best practices, building media templates and working with media investment and planning
  • Minimum 5-7 years of relative media experience
  • Demonstrates strong attention to detail
  • Passion for driving processes and best practices
  • Experience and understanding of Media Operations – processes and workflows
  • Demonstrated ability to understand operational business challenges and formulate effective solutions to drive positive impact
  • Superior written and verbal communication, interpersonal, and organizational skills to handle multiple programs; ability to multi-task and manage multiple work streams
  • Experience and understanding of campaign management platforms including advanced knowledge of – Media Ocean (PRISMA, DDS, Cost Plus), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
  • Experience and understanding in working with Ad Operations and Trafficking teams
  • Broad Experience with Media Ocean
  • Experience onboarding new accounts Inclusive of platform seat set up and Implementation
  • Experience working on an integrated product team, across media and creative partners
  • A working understanding of basic JavaScript, HTML and CSS
  • Understanding of tag management systems

 What We Offer: 

  • Global maternity and parental leave 
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts 

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

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Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
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Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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