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Marketing Science Analyst, Business Performance & Implementation

Calgary

Are you ready to dive into the digital deep end? As a Marketing Science Analyst at Critical Mass, you'll be the data detective for a leading Automotive OEM brand, transforming numbers into compelling stories that drive digital experiences to new heights. If you’re passionate about data, have a flair for storytelling, and love uncovering insights that truly make a difference, this is your opportunity. Join us and help turbocharge our client’s customer experiences.

You Will:

  • Analyze digital data using Adobe Analytics to monitor and optimize website performance.
  • Investigate voice of customer data from site surveys turning feedback into actionable insights
  • Design visually striking dashboards and data visualizations that transform complex data into clear, impactful insights.
  • Leverage analytics platforms such as Adobe Analytics and Google Analytics to build interactive reports that empower clients to make informed decisions.
  • Present your findings using storytelling techniques that engage and inspire both technical and non-technical audiences.
  • Conduct customer journey analysis to map customer experiences and identify opportunities for improvement.
  • Deliver data-driven insights and strategic recommendations to elevate our client’s digital products.
  • Implement and maintain tags using platforms like Google Tag Manager (GTM) and Adobe Launch.
  • Collaborate with stakeholders across multiple business units, driving meaningful business impact through your analytical expertise.
  • Support the execution of A/B testing to identify and prioritize digital optimization opportunities.
  • Work closely with Creative, Technology, UX, and Strategy teams to deliver cohesive solutions.
  • Contribute to the creation of measurement strategies for digital campaigns and experiences.
  • Seek opportunities to enhance and streamline analytics processes.
  • Support senior team members by developing analytics materials for new business pitches and RFPs.

You Have:

  • Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, or a related field.
  • Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, Monetate, etc.). Adobe analytics experience is a plus.
  • Experience with one or more visualization platforms (Tableau, Domo, PowerBI, Datorama, etc.). Tableau experience a plus.
  • Experience with Python, R, SQL, or other business-relevant statistical programming language.
  • Experience working with statistical analysis techniques and quantitative methods.
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
  • Strong verbal and written communication skills, attention to detail, and high standard of output.
  • A drive to keep learning and offer your team support to grow and learn.
  • Problem-solving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps.
  • Media/Marketing:
  • An understanding of the media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.
  • An understanding of how Search Engine Optimization (SEO) works alongside other channels, and experience analyzing it.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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