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Associate Media Director

Toronto

As the Associate Media Director, you'll lead strategic media planning and execution to drive business performance. Collaborating with cross-functional teams, you'll set media objectives, manage client relationships, and oversee campaign execution across key platforms lie DSPs, Google, META, and TTD. You’ll guide and mentor your team, using data insights to optimize performance, deliver innovative solutions, and ensure campaign accuracy and efficiency.  

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the office 2 days a week (Tuesdays and Thursdays in Toronto).

You will: 

  • Lead the media planning efforts for national campaigns, focusing on performance-driven strategies.
  • Collaborate with planning leads, marketing science teams, and creative counterparts to establish clear media objectives and drive strategic alignment.
  • Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.
  • Manage client relationships and day-to-day queries, providing strategic direction and guidance to media teams.
  • Oversee media execution, ensuring timely delivery against key milestones, including buy negotiations, live dates, and performance reporting.
  • Develop and implement media strategies across DSPs, Google, Search, META (paid social), and TTD, ensuring optimal use of platforms.
  • Manage and mentor the development of Associates and Supervisor teams, fostering their skills and supporting career growth.
  • Lead the process of compiling and interpreting media research to inform media plan development and recommendations.
  • Maintain strong working relationships with internal media planners, creative teams, and clients, acting as a key strategic media partner.
  • Stay ahead of industry trends, exploring new opportunities and meeting with media/vendor representatives to inform strategic decisions.
  • Oversee partner relationships and media buy delivery, ensuring high levels of accuracy and alignment with client objectives.
  • Manage budgets efficiently, ensuring compliance with the SOX process and effective investment oversight.
  • Present media plans and performance insights internally and to clients, providing actionable recommendations.
  • Contribute to the development of competitive analysis to deepen knowledge of the competitive landscape and inform media strategies.

You have: 

  • 6+ years’ experience in media planning, focusing on activation, Social, and Programmatic across multiple national
  • At least 3 years of management experience.
  • Proven ability to integrate media, creative, and brand objectives, collaborating with cross-functional teams.
  • Experience managing client relationships, ensuring alignment and timely execution of media plans.
  • Hands-on campaign execution, using data and insights to optimize
  • Agency experience, particularly with integrated media campaigns.
  • Proficiency in TTD, search platforms, and media planning tools.
  • Strategic partner mindset, offering insights and recommendations to optimize
  • Experience managing multi-million-dollar media budgets, ensuring efficient allocation and ROI.
  • Up to date with industry trends, fostering innovation through continuous learning.
  • Strong analytical, strategic thinking, and communication skills.
  • Proven media buying and negotiation expertise.
  • Clear understanding of the media planning, buying, and reporting process.
  • Digital and unwired experience is a plus.
  • Ability to work independently and as part of a team.
  • Proficiency in proprietary analytics and syndicated research tools.

What We Offer 

 

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, wellness days, and flex days 
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • Diversity and Inclusion Board with 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

 

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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