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Activation Director, AdOps

New York

ArtBot/Critical Mass is hiring a hands-on, strategic Creative Activation Director to lead a high-performing pod within our fast-growing US team. You’ll be at the center of our digital activation engine, managing end-to-end DCO (Dynamic Creative Optimization) campaigns across display, video, and social channels for major clients.

This is a rare leadership opportunity to shape the future of a rapidly expanding operation in a high-growth market. You’ll join a collaborative team where your expertise will be valued, your leadership will be felt, and your career can accelerate as ArtBot grows.

 

You Will:

  • Oversee the day-to-day activation and optimization of large-scale, data-driven campaigns, with flagship accounts and high-profile brands.
  • Lead, mentor, and empower a team of activation specialists, fostering growth, resilience, and process excellence
  • Manage campaign operations across all major digital channels (display, video, and social), ensuring seamless integration with platforms such as Meta, Snapchat, LinkedIn, TikTok, and Pinterest
  • Serve as the hands-on expert for DCO, leveraging platforms like Flashtalking, DoubleClick Studio, Clinch, and others to deliver innovative, personalized creative at scale
  • Own processes related to internal ticketing systems (e.g., Hive) and ArtBot’s proprietary creative platform (ACE), ensuring all workflow runs smoothly and efficiently
  • Partner confidently with clients, media agencies, and technology partners (e.g., Google, Meta), representing ArtBot as a solutions-oriented leader
  • Drive continuous workflow and process improvements, championing best practices in campaign management, data integration, and creative production
  • Ensure your team to follows rigorous quality standards in every aspect of campaign execution
  • Cultivate a collaborative, empathetic, and high-performance team culture, helping shape the future of ArtBot’s US operation
  • Contribute to the growth of the US business—onboarding new accounts, and playing a key role in ArtBot’s expansion

 

You Have:

  • 5+ years of experience in digital ad operations, with a proven track record managing complex, cross-channel campaigns
  • Hands-on expertise with DCO platforms (e.g., DoubleClick Studio, Flashtalking, Sizmek, Adform, Smartly, Clinch) and familiarity with video ad servers like Innovid and CM360
  • Demonstrated leadership ability, with direct experience managing teams and developing talent
  • Strong organizational skills and the ability to balance multiple priorities in a fast-paced environment
  • Advanced Excel skills and a high level of comfort working with large data sets
  • Excellent communication skills—you can engage both technical and non-technical audiences, internally and externally
  • Experience driving workflow/process change and fostering a process-driven, detail-oriented culture
  • Working knowledge of CSS, HTML5, or JavaScript, and experience collaborating with product or development teams
  • Understanding of creative production processes and agency workflows
  • Exposure to site tagging, audience segmentation, and advanced campaign reporting
  • A resilient, logical, and solution-focused mindset

 

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$100,000 - $130,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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