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Freelance Associate Creative Director, Copy

Calgary

As an Associate Creative Director (Copy), you bring strong writing, sharp ideas, and clear thinking to every brief. You can take an insight and shape it into a compelling concept—then bring it to life across scripts, headlines, and integrated campaign messaging. You're comfortable developing and working with a brand voice, crafting spots, and working fast in a collaborative environment. Experience in automotive is a plus.

You’re a natural partner to art directors and a steady voice in internal and client meetings. You're flexible, focused, and ready to help develop great work that’s both creatively strong and strategically sound.

You Will:

  • Develop copy for integrated campaigns, especially video scripts, digital, social, and paid search
  • Partner with your art counterpart to create big ideas grounded in human insight
  • Craft writing that’s on-voice, clear, and purposeful—across all touchpoints
  • Lead messaging development, ensuring consistency across deliverables
  • Present ideas internally and to clients, with clarity and confidence
  • Work closely with producers and editors to shape video content through final delivery
  • Balance brand storytelling with retail clarity when the work calls for it
  • Collaborate with account and strategy leads to stay aligned with business goals
  • Be open to feedback and flexible with direction—especially in a fast-moving environment

You Have:

  • 6+ years of copywriting experience
  • A portfolio with clear, insight-led thinking and strong writing across formats
  • Experience writing for both brand and retail advertising (automotive is a plus)
  • Strong presentation and communication skills
  • Ability to shift between big-picture concepting and detail-level execution
  • Knowledge of video production and how to write for the edit
  • A sense of how to write for real people—not just clients

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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