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Senior Paid Search Strategist

Toronto

The Senior Paid Search Strategist is responsible for hands-on-keys creation, execution, and optimization of Paid Search accounts. This person will be working directly under the Manager to ensure all Paid Search best practices are executed and communicated out to the clients.   
 
The Senior Paid Search Strategist serves as a member of the core Critical Mass Marketing and Media team, which partners with a client or clients in tandem with the Client Services team. The Senior Paid Search Strategist is responsible for maintaining client satisfaction regarding Paid Search goals, communication of those goals, and education of future priorities and opportunities. 

You Will:

  • Add a Paid Search perspective to the strategic and tactical direction for assigned clients. 
  • Develop and deliver organic growth within accounts.
  • Deliver reporting and analysis for assigned clients and campaigns. 
  • Create bid strategy and budgeting rules of engagement for Paid Search.
  • Implement optimizations to make sure client goals are met.
  • Create new campaigns, ad groups, and ads to help improve Paid Search performance.
  • Foster relationships with search, planning, analytics, and other media teams across the company.
  • Primary contact for Paid Search questions and ad hoc requests for designated clients.
  • Define and implements best practices for Paid Search.
  • Work with the broader team of media experts and Directors to holistically plan SEM strategies and execution.
  • Step in seamlessly at critical moments to provide direction and support, ensuring the teams remain on track to achieve goals and deadlines.

You Have:

  • 2+ years in the Search Marketing space.
  • A demonstrative understanding of Paid Search.
  • Familiarity with the wider Google ads platform - Google Display network, Performance Max, Demand Gen
  • Familiarity with third party Search bidding technology - Adobe, Marin, Search Ads 360 is a plus.
  • Strong verbal and written communication skills.
  • The Ability to work in a constantly evolving industry. 
  • The capability to recommend new strategies, tactics, and track trends in Search and apply them to assigned clients or verticals. 
  • Strong presentation development and delivery skills.
  • Previous experience mentoring junior team members. 

Nice-to-Haves:

  • Auto experience is preferred

 What We Offer: 

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, wellness days, and flex days 
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Enterprise-wide employee discounts  

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from our Toronto office 2 days a week (Tuesday and Thursday). 

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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