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Director of SEO

Toronto

In this role, you’ll define and lead the vision for best-in-class SEO strategies across some of the world’s most recognized brands.

As Director of SEO, you are both a strategic leader and a hands-on innovator—able to translate the evolving search landscape into actionable opportunities for clients and the agency alike. You know how to unlock the stories found in data, and translate those stories into opportunities to meet customers wherever they’re searching. You’ll use search insights to craft data-driven strategies that demonstrate a deep understanding of our clients’ businesses, objectives, and customers. You’ll also develop strategic SEO roadmaps and processes to drive measurable results through content strategy, user experience, and a strong technical foundation. 

You’ll play a pivotal role in expanding our SEO services and capabilities, building high-performance teams, and helping our clients achieve top-tier performance.

This is a contract role until March 30, 2026. 

You Will

  • Lead the creation, definition, execution, and optimization of holistic search strategies 
  • Represent the Search practice within the agency as a senior strategic thought leader, innovator, and champion for the role of search across the customer journey
  • Hire, manage, and grow a high-performing team of search strategists
  • Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and performance
  • Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
  • Pitch and implement new search projects and service offerings 
  • Lead and implement AI Search Optimization/GEO strategies
  • Define success metrics and translate SEO results to business objectives
  • Collaborate with cross-functional teams to incorporate SEO strategies and best practices
  • Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports 
  • Optimize social search channels (e.g. YouTube, TikTok) to maximize brand and content visibility across the digital landscape
  • Integrate paid and organic search strategies and workflows to reduce costs while maximizing key business activities
  • Conduct regular SEO audits and competitive analyses
  • Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner
  • Develop frameworks and processes to systematically track and improve search performance
  • Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
  • Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
  • Monitor, analyze, and report on search results and performance to both internal and external stakeholders
  • Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI search, ML-driven automation, visual search, voice search, social search, etc.)

You Have

  • 8-10+ years of search experience, including 3+ years leading high-performing teams
  • Experience leading and managing a team of SEO specialists
  • Excellent written and verbal communication, with strong presentation and data storytelling skills 
  • Track record of driving measurable performance improvements 
  • Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages), with a systematic approach that has driven measurable results and incorporates 
  • Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.)
  • Experience with global brands and international SEO, including strategies for multiple regional sites, languages, etc.
  • Strong project management and organizational skills, with the ability to drive progress and manage multiple projects and deadlines simultaneously
  • Experience defining and documenting internal processes and best practices to improve SEO implementation 
  • Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO
  • Proficiency in third-party SEO/SEM tools, such as SEMrush, BrightEdge, Ahrefs, ScreamingFrog, etc.
  • Proficiency in data analytics and visualization tools, such as Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, Tableau, etc.
  • Experience with GEO/AI search tracking tools, such as Profound, BlueFish, BrightEdge AI Catalyst, etc.
  • Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
  • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
  • Experience developing and executing content strategies that improve brand visibility, traffic and engagement through content creation and optimization
  • A proactive, self-starter attitude 
  • Experience with testing and leveraging AI tools (ChatGPT, etc.) for SEO tasks and workflows
  • Experience with paid search/SEM, or experience driving integrating SEO/SEM strategies and workflows

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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