Marketing Science Senior Analyst
Role Overview
This role is responsible for executing on the account and office-level vision and priorities within the organization.
The main output of the role is to lead Marketing Science deliverables across a broad range of initiatives.
Career development is typically provided by Marketing Science Leads, but may be adapted depending on the account or office location.
The nature of the role is that of an influencer, expected to understand Marketing Science at an intermediate level and lead project contribution requirements for client-facing deliverables.
Core Responsibilities
Analytical Leadership & Problem Solving
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Ability to solve complex problems independently while advancing workstreams and influencing the project team.
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Lead execution of Marketing Science deliverables across multiple initiatives.
Marketing Science Expertise
Experience with at least two of the following areas:
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Data architecture (ETL / data integration)
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Automated data ingestion and reporting
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Data science and statistical programming
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Testing and personalization
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Data visualization
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Website platform implementation
Insight Communication & Storytelling
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Ability to communicate business insights effectively to clients through logical, clear, and easy-to-understand narratives.
Stakeholder Management
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Ability to structure and lead status meetings.
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Ability to manage multiple deliverables simultaneously and transition seamlessly between them.
Business Development Support
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Contribute analytics content to pitch materials and RFPs.
Skills
Soft Skills
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Curiosity
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Critical thinking, especially to overcome analytical or project roadblocks
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Effective communication
Hard Skills
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Proficient understanding of:
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Adobe Analytics
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Google Analytics
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Media tools
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Applied understanding of how to navigate analytical and technical challenges.
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Intermediate knowledge and working experience with agency technology platforms.
Key Activities
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Spearhead analytical workstreams and guide teams on delivery and project ownership requirements.
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Provide work direction and mentorship to Analysts and Associate Analysts.
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Lead the ideation, development, and execution of measurement strategies and frameworks.
What We Offer:
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- Maternity and parental leave extra days
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
- And more…
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
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