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Media Planner

Toronto

As a Media Planner, you are eager to dive into the world of media strategy, planning, trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Supervisor or Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development. You bring a passion for Media to the team, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty—and you are ready to learn from the skilled team at Critical Mass. You’ll also support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research.

 

 

You Will:

  • Coordinate the management, trafficking, optimization and reporting of all campaign initiatives
  • Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses.
  • Provide insight into campaign analysis and optimization.
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up to date on and advise the Media team on the latest trends in interactive marketing/media and developments.
  • Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Participate in new business efforts as needed by management

 

You have:

  • 2+ years of experience in media planning and ad trafficking.
  • Full knowledge of Google Campaign Manager trafficking and reporting.
  • Previous experience with eMarketer, Nielsen and comScore.
  • General understanding of digital media, social media, and the digital landscape.
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
  • Familiarity with and passion for the digital media landscape.
  • Strong interpersonal, written and verbal communication skills.
  • Ability to multi-task, prioritize, manage expectations, and meet deadlines while paying attention to details.
  • Ability to work effectively across multi-functional groups or geographic offices.
  • Good project management, planning and organizational skills.
  • Proficient in MS Office, specifically Excel
  • Flexible and able to quickly adapt to new situations.

 

Nice-to-Haves:

  • Familiarity with major social media ad platforms (e.g., Facebook/Instagram, Pinterest, LinkedIn, TikTok).
  • Hands-on experience managing paid social campaigns (agency or in-house).

 

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week. Please note, you are applying to an active job opening.  

 

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$60,000 - $65,000 CAD

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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