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Senior Designer

Calgary

We're looking for a Senior Designer who can operate in two gears simultaneously: campaign thinker and systems builder. You bring the creative instinct to develop compelling, on-brand campaigns and the structural thinking to build the templates, components, and frameworks that make those campaigns scalable and repeatable. You design work that reaches millions across the globe, and you do it with precision, storytelling instinct, and a genuine passion for the details.

You Will:

  • Design high-quality digital creative assets across growth-oriented surfaces: email, lifecycle campaigns, display ads, and landing pages. 
  • Move seamlessly between campaign-level creative thinking (developing innovative narratives and visual concepts) and systems-level design work (building templates, components, and libraries that scale across surfaces and channels)
  • Translate strategic briefs into polished, scalable, and deployment-ready creative solutions.
  • Work within brand standards and established Figma component libraries, maintaining consistency, production accuracy, and brand fidelity across high-volume deliverables.
  • Collaborate closely with copywriters, project managers, photo art directors, developers, and growth marketing stakeholders to bring campaigns from brief to deployment.
  • Manage multiple concurrent projects and high-volume creative requests with shifting priorities in a fast-paced, deadline-driven environment.
  • Present and communicate design rationale clearly and confidently to internal stakeholders.
  • Contribute to workflow efficiency, creative QA processes, and team creative consistency, proactively identifying opportunities to streamline production.

You Have:

  • 6+ years of experience in design, ideally with a focus on marketing/growth-oriented creative.
  • A diverse portfolio showcasing digital campaigns, lifecycle creative, and brand system work.
  • Demonstrated ability to work across both ends of the design spectrum, from campaign concepting and storytelling to systems building, template architecture, and production execution.
  • Proficiency in Figma and Adobe Creative Suite.
  • Solid experience working within established brand guidelines and scalable design systems with an appreciation for the distinction between creative expression and commercial constraints.
  • A data-informed design mindset, comfortable using performance signals to inform and iterate on creative decisions.
  • Strong command of layout, typography, visual hierarchy, composition, and responsive digital design principles.
  • Strong storytelling sensibility — ability to communicate a message clearly and emotionally through design.
  • Excellent communication, presentation, and stakeholder management skills.
  • Pixel-perfect production accuracy. Organized and enthusiastic about details, consistently delivering results under pressure. 
  • Proactive and solution-oriented, with the ability to work autonomously.

You May Have:

  • Experience with AI-assisted creative tools — prompting and image generation
  • Basic editing and/or Motion Graphics skills

What We Offer:

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, wellness days, and flex days 
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • Diversity and Inclusion Board with 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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