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Sr Manager, CRM & Loyalty (12 months Fixed Term Contract Maternity Cover)

Hoofddorp, The Netherlands

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. 

Introduction on the role: 

​​This is a 12-month maternity cover, whereas Sr Manager, CRM & Loyalty, you will drive innovation within our CRM strategy, leading a talented team and collaborating cross-functionally to ensure that Crocs’ customer retention and loyalty initiatives deliver tangible business results. You’ll have ownership of key strategic decisions and will lead the continuous improvement of our CRM and loyalty efforts across EMEA.  

 

​The Sr Manager, CRM & Loyalty reports to the Digital Marketing Director. You’ll also be collaborating closely with the wider ROW Digital Marketing, Brand Marketing and eCommerce teams. Your leadership will be key to shaping the future of Crocs’ CRM and loyalty strategy in EMEA.​  

 

What will you do? 

  • Leading the CRM Digital Marketing team to drive maximum revenue through owned marketing channels (Email, SMS, Box Inserts, Direct Mail, Push Notifications).  
  • Implementing customer retention strategies and a loyalty program to maximize Customer Lifetime Value (CLV).  
  • Overseeing the execution of the 2025 CRM roadmap, focusing on continuous improvement in EMEA. Working with several regional and global teams to ensure project milestones are delivered on time.  
  • Commercial planning and reporting. Ensure that the team are planning ahead of key milestones and commercial moments such as month, quarter and sale promotions.  
  • Ensure the continuous development of two direct reports. Reinforce the team’s vision, implement and maintain processes and coach your team through challenges.  
  • Being the single point of contact for Crocs’ centralised global team. Ensuring the team’s needs and progress on strategic projects are communicated regularly.  
  • Vendor and agency management. Ensure that external vendors understand Crocs’ short and long-term objectives, continue to work towards them, and to budget.  

 

Who are you? 

  • Higher Education in Marketing 
  • 3-5 years’ experience managing a team in CRM campaign execution & Customer Loyalty strategy.  
  • 3-5 years Experience in a similar role or roles, either in-house or agency  
  • Strong technical proficiency, able to both instruct and complete technical work to a high standard  
  • Experience using Microsoft Office tools (Excel, Word & PowerPoint)  
  • Experience with Industry tools such as SFCM & Adobe Analytics  
  • Strong written communication skills  
  • Fluent in English, other languages a plus   

 

What do we offer? 

  • A job within a unique environment with a 'startup dynamic' under the umbrella of a fast growing and solid global brand. 
  • A fair salary, good pension arrangement. 
  • Fun workplace, innovating working environment. 
  • Paid holidays. 
  • 50% discount on the most comfortable shoes in the world. 
  • A healthy work environment with discounts on your gym membership. 
  • Our great training curriculum with a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day. 
  • And so much more! 

 

Sounds pretty amazing right? Well, what are you waiting for?!  

We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

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  1. Background Checks: Applicants who are offered employment with Crocs, Inc., or its parent, subsidiaries or affiliated companies, may be required to successfully complete a pre-employment drug screen, an employment and educational verification, and a criminal background check. Further information will be provided, if applicable. I hereby release all persons, companies, or other entities furnishing such information from any and all liability or damage resulting therefrom.
  2. Active Application: While I understand that this application will be kept on file for a period of up to one (1) year, I further understand that it will only be considered active for six (6) months. If I wish to be considered for employment after such time period, I understand that I must reapply. I further understand that separate applications may be required for each position for which I wish to be considered.
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I HAVE READ CAREFULLY, HAD THE OPPORTUNITY TO ASK QUESTIONS ABOUT, UNDERSTAND, AND VOLUNTARILY AGREE TO THE ABOVE CONDITIONS OF ANY EMPLOYMENT THAT MAY BE OFFERED TO ME BY CROCS. MY SIGNATURE CERTIFIES THAT I HAVE READ AND AGREE WITH THE ABOVE STATEMENTS.

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