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Group Media Director

New York, New York

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

 

 

 

YOUR ROLE

As a seasoned and strategic leader in media planning, the Group Director (GD) plays a pivotal role in delivering innovation, excellence, and measurable impact across all aspects of client work. This role is centered on fostering strong, long-lasting client relationships, anticipating client needs, and leading cross-functional teams to deliver cohesive, high-performing solutions.

As the steward of the “XM Product” —  the GD ensures all work is grounded in a deep understanding of each client’s business, their target audience, and the nuances of their category. Your media expertise spans the entire ecosystem, including communications strategy, media planning and activation, measurement, and performance analytics

The GD serves as a strategic partner and trusted advisor, bringing insight-driven thinking to solve complex challenges and drive meaningful business results. You lead with a collaborative mindset, combining strategic vision, creative problem-solving, and operational excellence to ensure client satisfaction and long-term success.

Beyond client leadership, the GD is an active contributor to agency growth and culture. You mentor and develop talent, conduct performance reviews, provide timely and constructive feedback, and oversee thoughtful work distribution. You help shape a strong, inclusive team culture and actively participate in training programs, pitch efforts, and new business development. Through your leadership, collaborative spirit, and comprehensive media knowledge, you help drive both client success and the continued evolution of the agency.

Please note this role requires a candidate with proximity to our NY office. We offer a hybrid work setting with employees working onsite at our NYC office with flexibility to work from home.

Reliable, ethical & operates in the best interest of XM & clients.

  • Leads relationships with clients and media/agency partners, building a positive reputation.
  • Formulates internal processes to enhance team and productivity.
  • Serves as a Happiness Catalyst, creating an enjoyable work environment, while encouraging healthy debate, and ongoing feedback from Crossmedians
  • Creates holistic account connectivity and success, from media + creative integration to cross line of business communication.
  • Leads staff training session and/or serves as a Subject Matter Expert (SME), advancing Crossmedian’s knowledge
  • Identifies individual and team growth paths directly linked to client business goals and XM Planning Discipline goals
  • Creates holistic account connectivity and success, from media + creative integration to cross line of business communication.

 

Focuses on a quality XM product, adhering to XM’s high standards.

  • Advances Crossmedia media product delivered to all clients, fueled by a deep, holistic, understanding of advertising/media, identifying strategic limitations and opportunities that serve as barriers to optimal media performance.
  • Quarterback of the planning process with a deep understanding of the unique value proposition of XM for each client
  • Validator of the art and science of media plans– ensures connectivity of all quantitative reasoning in plan decisions, and accountable for holistic plan storytelling with strategic pull-through
  • Possesses an understanding of each clients’ business that rival key client contacts.
  • Leads POVs that advances the clients’ understanding of industry trends, new technologies/platforms, and future opportunities.
  • Designs communications/media plans that are worthy of media awards submissions fueling strong industry and client recognition.
  • Serves as the key collaboration agent with partner agencies, media partners, and in-house client strategy/creative teams.

 

Personal efforts generate satisfaction – clients, XM team, company.

  • Client(s) feels a sense of partnership (vs. service-oriented relationship)
  • Displays a high level of personal dedication and motivation.
  • Contributes to XM culture.
  • Participates in XM Training to enhance their professional growth.
  • Builds esprit de corps through strong team communication

REQUIREMENTS 

  • 10 + years of experience in media planning.
  • A thorough understanding of the media landscape and how it’s evolving.
  • The use of data and analytics to improve strategies 
  • Strategic leadership experience and an in-depth knowledge of each clients’ business
  • Strong financial acumen
  • Team management, including managing and mentoring team members.
  • Experience participating in new business
  • Strong listening skills: believes good thinking can come from anyone and any place.
  • A team player willing to compromise their point of view in support of others.

Salary range $150k - $175.  Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.

Please note this role requires a candidate with proximity to our NY office. We offer a hybrid work setting with employees working onsite at our NYC office with flexibility to work from home.

 

 

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

  • Flexibility to work in hybrid manner with in-office and work from home options (depending on role). 
  • Open/Flexible PTO with US & UK specific policies 
  • Sponsored healthcare options and agency-wide physical & mental health support 
  • 401k with company match (USA), and generous Pension (UK) 
  • Paid sabbatical at significant milestone anniversaries
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan (US)
  • Tuition reimbursement
  • Learning & Development and training programs
  • And burgers – lots and lots of burgers

 

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. 

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990. 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: 

  • Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
  • Ability to stand, bend, and reach
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
  • The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.

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