Director Analytics (Media)

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

YOUR ROLE

We are looking for a passionate, collaborative, and adaptable Director to join Redbox, Crossmedia’s analytics and business intelligence team. We are an integrated analytics practice that empowers our clients to make media investment decisions by understanding the dynamic between building their brands and driving performance.

As a senior member of the team, the Director closely partners with the Group Director in reviewing the group’s project briefs and acting as the planning horsepower behind current and prospective client strategic problems.

You are comfortable directing strategic discussions with clients to help define objectives, target customers & opportunity sizing, communication channels, optimal budget allocations and investment levels etc. 

• Develop strong relationships with clients built on trust and expertise.
• Advise clients on best practices and any evolving trends.
• Transform data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver the message.
• You will be the expert in senior client meetings. You are expected to guide the discussion, present findings and recommendations, and simplify advanced analytics.
• Work with our media team to understand historical media performance, optimal media budget, and allocate budget across multiple media channels
• Mentor and help junior team members to learn and grow.

Focuses on a quality XM product, adhering to XM’s high standards 

 Team project management and training

• You are a team leader and instill values of teamwork – be it Redbox functional team or cross-functional teams comprising of planners, buyers, Ad ops etc. 
• Manage the expectations of juniors as well as senior members on the team. Keep the senior team ( GD+) informed about the progress of various tasks, flag risk if any, and bring them in for timely senior coverage.  
• Train the team on delivering the Best-in-class output to clients and account teams – be it in measurement, dashboarding, generating insights, and presenting. 
• Be the key person that the team looks up to for leadership and guidance, but constantly take input from them and show clear direction and decision-making. 
• Is fully committed to staff training of current team, participates in formal training and serves as a mentor. 
• Adheres to the employee evaluation process, providing timely and constructive feedback to direct reports. 
• Assists in the development of internal processes to enhance team productivity   

Learning and delivering

• Leads in building the reporting and dashboarding platform for the client alongside the team. 
• Be open and ready to push yourself to learn new things - new tools, new measurement techniques, visualization platforms, audience building, MMM or MTA
• Help develop and innovate XM data and analytics offerings and lead training. 

Personal efforts generate satisfaction – clients, XM team, company 

• Client(s) feels a sense of partnership (vs. service-oriented relationship)  
• Displays a high level of personal dedication and motivation  
• Contributes to XM culture  
• Participates in XM Training to enhance their professional growth 
• Builds esprit de corps through strong team communication  
• Shares teamwork; internally or submits it for industry awards  
• Is fully committed to staff training of current team, participates in formal training (e.g., XMU, Next Level Training) and serves as a mentor reports 

REQUIREMENTS

• An MA or BA in a quantitative field (mathematics, statistics, business analytics) and 6+ years’ experience in media analytics and business intelligence, with a focus on Marketing Mix Modeling and marketing measurement strategy.
• Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals and media types
• Strong understanding of media channels (traditional, digital, retail, and commerce media) and how they drive business results.
• Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical.
• Ability to synthesize complex technical outputs into clear, client-ready insights.
• Highly effective project/team manager: Has solid organizational skills including attention to detail and multitasking agility
• Reliable & responsible: can steward the analytics team day to day and help manage workflow. Manage across multiple projects, tools, clients, deadlines.
• Excellent collaborator & communicator. Used to presenting in front of larger audiences
• Strong listening skills: believes good thinking can come from anyone and any place; is a team player willing to compromise their point of view in support of others. This person has been part of a highly successful integrated cross-discipline team

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role). 
• Open/Flexible PTO with US & UK specific policies 
• Sponsored healthcare options and agency-wide physical & mental health support 
• 401k with company match (USA), and generous Pension (UK) 
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. 

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990. 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: 

• Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
• Ability to stand, bend, and reach
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.