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Assistant Media Planner

New York, New York

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

 

 

 

YOUR ROLE

We’re looking for a bright Assistant Media Planner to help manage the day-to-day responsibilities media planning responsibilities.  A naturally curious mind, resourcefulness, a love for numbers and a passion for advertising are a must. 

The Assistant Planner is an entry-level position that assists Planners and Supervisors with strategic planning and client service. Assistant Planners are trained and educated on the media landscape by their peers as well as through formalized training. 

You will develop professional writing skills, tackle media math, and learn various planning and research approaches. Additionally, assistants will have opportunities to communicate with clients and external teams, focused on project management and accountability. 

A successful Assistant planner is motivated, organized, and holds themselves accountable for assigned tasks.   You are a skilled multi-tasker and communicator who thrives while working in a team.   

 At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for an Assistant Planner at Crossmedia include: 

KEY RESPONSIBILITIES: 

Reliable, ethical & operates in the best interest of Crossmedia & clients

  • Collaborates with Planners and Supervisors on strategic media plan development
    • Assists in creating and presenting strategic media campaign document
    • Assists with generating unique audience insights and their application to media
    • Participates in team brainstorms on the creation of consideration sets
  •  Collaborates with Investment, Redbox (Analytics) and Strategy counterparts to ensure media plan alignment
    • Corresponds on day-to-day communications with internal teams and key partner
    • Maintains complete knowledge of campaign details
    • Assists in managing campaign flowcharts and presentation decks to maintain holistic media plan accuracy
    • Assists with investigating media campaign results and developing cross-channel optimization plans to improve campaign performance
    • Aggregates data where needed for reporting visuals 
    • Note-taking and dissemination to relevant teams.

 Focuses on a quality Crossmedia product, adhering to our high standards

  • Shows a strong willingness to learn
  • Consistently works towards the art of business emails and writing 
  • Presents documents clearly and confidently to both internal leads and clients. 
  • Maintains a working understanding of tools (Vivvix/Pathmatics, YouGov, Commspoint, MRI/Simmons, Infegy, RBOO and NMI)
  • Develops an understanding of quantitative media strategy elements – media mix articulation, role of channel, reach and frequency, flighting strategy, etc
  • Consistent research into emerging industry trends, relevant consumer insights, and competitive opportunities
  • Maintains familiarity with client business objectives in service of the connection to day-to-day work

 Personal efforts generate satisfaction – clients, team, company 

  • Displays a high level of personal dedication and motivation.
  • Participates in mentorship programs and pursues growth plans
  • Contributes positively to our culture. 
  • Participates in training to enhance your professional growt

 REQUIREMENTS: 

  • Bachelor’s in Advertising, Marketing or related field
  • A very high proficiency with Microsoft Office Suite: Excel, PowerPoint, Outlook
  • Strong attention to detail and highly organized
  • Must have a love for numbers and numerical aptitude
  • Excellent communication skills
  • Eagerness to learn and adaptability
  • A strong interest and knowledge of Media Planning
  • Previous marketing, advertising or media agency experience are a plus.

Please note this role requires a candidate have proximity to our NY office and this is not a remote role. We offer a hybrid work setting with employees working onsite at our NYC office with flexibility to work from home.

Salary range is $43k - $48k commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant. 

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

  • Flexibility to work in hybrid manner with in-office and work from home options (depending on role). 
  • Open/Flexible PTO with US & UK specific policies 
  • Sponsored healthcare options and agency-wide physical & mental health support 
  • 401k with company match (USA), and generous Pension (UK) 
  • Paid sabbatical at significant milestone anniversaries
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan (US)
  • Tuition reimbursement
  • Learning & Development and training programs
  • And burgers – lots and lots of burgers

 

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. 

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990. 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: 

  • Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
  • Ability to stand, bend, and reach
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
  • The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.

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