Paid Media Manager
About Crunchbase
Crunchbase helps over 75 million people around the world connect with the companies and people that matter. Powered by best-in-class proprietary data, Crunchbase is democratizing access to opportunities so salespeople, entrepreneurs, investors, job seekers, and others can accelerate innovation for a better future. We’re proud to build intelligent products that shape how companies and people connect and enable them to communicate in a more meaningful way.
We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.
Crunchbase has a remote-first approach, and is open to hiring in residents of these states:
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington
Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart!
Revenue at Crunchbase
As a Paid Media Manager at Crunchbase, you will lead our Paid Advertising campaigns, focusing on both performance marketing and top-of-funnel awareness in collaboration with our Brand Marketing team. This role will scale our efforts while driving positive growth by working closely with cross-functional partners.
What You’ll Do:
- Campaign Management: Oversee the entire ad creation process, from creative brainstorming and audience targeting to agency direction and campaign launch.
- Budget & Performance Metrics: Monitor spend and performance to ensure ROAS goals are met and leads convert efficiently throughout the customer journey.
- Experimentation: Collaborate with Product, Engineering, and Analytics teams to design and execute tests that attract the right customers and boost revenue.
- Attribution: Work closely with Analytics to ensure paid media attribution aligns with best practices and accurately captures all ad-sourced conversions.
- Strategic Thinking: Develop creative solutions, act quickly, and confidently present to internal stakeholders to inform decisions and prioritize resources.Reporting and Communication: Report on paid media progress and ensure clear and effective communication of paid media insights, challenges, and successes.
What We’re Looking For:
- Bachelor’s degree in Marketing, Business, or a related field preferred; or equivalent experience.
- 3+ years of experience planning and executing paid media campaigns, with a strong track record in managing and optimizing campaigns across search, social, and display.
- SaaS and/or startup experience is highly desirable.
- Skilled in designing and executing experiments to drive growth.
- Proven ability to meet performance metrics such as CPA, ROAS, and LTV.
- Proficient with Google Suite, strong Excel skills, and proficiency in SQL.
- Experience with scripts, Google Tag Manager & GA4 preferred.
- Excellent verbal and written communication skills.
- Excellent interpersonal and collaboration skills.
- Ability to function well in a high-paced environment.
Salary Range
$110,500 - $130,000 USD
What Crunchbase Offers:
- Competitive salary and equity
- Remote first policy
- Generous Reimbursement policy for learning and development activities
- Monthly fitness / mental health stipend
- 14 weeks of fully-paid time off for new parents
- Flexible Paid Time Off (PTO)
- Volunteering Paid Time Off
- Incredible medical, vision and dental benefits for employees and their families
- 401(k) and Roth plans, and free annual financial adviser check-in
- Monthly internet stipend
- Work from home allowance to purchase furniture for your work from home space
- Matching charity contributions for our Townhall awards
- A team of creative, transparent entrepreneurs driven to accomplish our mission
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