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Senior Manager, Go To Market Strategy, Mena

Dubai, Dubai, United Arab Emirates

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is looking for a dynamic GTM Lead to spearhead market entry and expansion strategy across the MENA region. This individual will work with various teams, partners, and third parties to design and support long-term strategies, as well as impactful tactics, that drive subscriber growth and revenue generation in the the MENA markets, helping to plan and coordinate go-to-market and partnerships activities across several growth levers to deliver maximum return on investment, time, and resources.

This role is ideal for someone with a consulting or strategy background, who combines structured thinking with creative execution, and has a deep understanding of market dynamics, digital ecosystems, and content-driven consumer platforms.

You’ll be responsible for shaping Crunchyroll’s strategic roadmap and working cross-functionally with product, content, marketing, business development and global teams to bring anime to fans across the MENA region with a focus on growing the subscriber base for Crunchyroll's streaming service.

Responsibilities

  • Market Strategy & GTM Planning

    • Develop and support the regional go-to-market strategy for the MENA region  
    • Deeply understand the overall business and opportunity landscape of each territory and balance focus, resources, and investment across different countries to maximize the overall ROI of the region. 
    • Evaluate and/or define priority audiences, entry models (e.g., partnerships vs. direct), and commercial pathways.
    • Use data-driven insights and regional levers (e.g., local commercial holidays or local nuances) to optimize campaigns and identify areas for incremental growth.
    • Test and plan top-of-funnel media investments in partnership with the Paid Media and Regional teams to deliver on growth goals.
    • Map customer journeys and identify key areas of improvement, and devise short-term and long-term strategic options to leverage. 
    • Provide local input to Product and Content, and Curation decisions to drive market growth.
    • Manage local Partnerships from a GTM and Marketing perspective as needed.
    • Support cross-functional go-to-market and key initiatives such as distribution partnerships, O&O marketing activations, and regional strategic deals with telcos, retailers, and payment partners.

    Cross-Functional Coordination & Reporting

    • Leverage regionalization strategies from the Strategy & Planning team, and coordinate cross-functionally to drive growth or launch Crunchyroll’s initiatives at the territory level in harmony with content, product, marketing and partnership launches. 
    • Track key KPIs and report on regional growth, performance, and GTM impact.
    • Lead and/or support agenda creation and organization of Regional Growth summits for the MENA region.
    • Identify growth opportunities and make a business case for incremental investments to support them, collaborating with cross-functional teams for execution. 

We are considering applicants for the location of Dubai. 

About You

  • 10+ years of professional experience, including top-tier management consulting or strategy roles; experience in OTT, a global or international organization in the entertainment industry, or consumer tech is a plus.
  • Deep understanding of the MENA entertainment and media landscape(s), with knowledge of all or most MENA markets, including Saudi Arabia & UAE, highly preferred.
  • An ability to navigate priority shifts and ambiguities while working across multiple concurrent projects.
  • Knowledge of how to translate business vision into strategies and tactics, building market strategies or regional expansions. 
  • Demonstrated success in executing go-to-market initiatives in high-growth environments.
  • Excellent analytical, strategic, business case presentation and problem-solving skills, e.g. financial modeling, pitch decks, and business and strategy plan development.
  • Prior success in working in a distributed team environment with peers and partners in multiple time zones with various cultures and backgrounds.
  • Strong interpersonal and communication skills with the ability to influence at all levels.
  • Fluency in English and local language of the region. 
  • Passion for anime, entertainment, or youth culture 
  • MBA or equivalent degree required.

About the Team

Both domestic and ever-expanding international efforts fuel Crunchyroll's global expansion. The GTM & Planning team works with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs to expand Crunchyroll’s growth through its O&O presence and high-profile third-party distribution partners, delighting and super-serving anime fans, boosting its footprint and brand awareness while making Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization.

#LifeAtCrunchyroll #LI-remote

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We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

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