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GTM & Partner Marketing, Interactive Experiences, Senior Manager

Los Angeles, California, United States

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Senior Manager to lead go-to-market (GTM) strategy and execution for our interactive experiences, including mobile games, metaverse projects, and unique co-marketing campaigns with major publishers and partners.

Reporting to the VP, GTM & Partnership Marketing, you'll design and launch programs for interactive games and experiences, creating campaigns that delight fans, drive subscriber growth, and adapt to local markets around the world.

Core Responsibilities

  • Lead GTM and partner marketing for interactive projects—from defining goals and audiences to creative direction and performance metrics.
  • Build and share full-funnel plans that cover launches, app store promotions, partner activations, and post-launch optimization.
  • Be the main point of contact across leadership, other teams, and partners to ensure agreement and smooth execution.
  • Partner with marketing, product, and lifecycle teams to create custom campaigns that lift acquisition and engagement.
  • Define KPIs and partner with analytics to measure performance and guide optimization.
  • Forecast impact and build playbooks to scale successful initiatives across markets.
  • Turn performance data into clear next steps—creating presentations and updates for executives and teams.
  • Adapt global strategies to local markets, using regional insights, cultural moments, and platform trends to drive results.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

About You

We get excited about candidates, like you, because you bring hands-on experience leading GTM and partner marketing for interactive games and platforms, turning launches into measurable fan engagement and growth.

  • 8+ years experience in GTM, partnership, or product marketing within mobile games, interactive platforms, entertainment, or consumer tech, with ownership of end-to-end launches and live operations
  • Proven track record launching interactive GTM with AAA/platform partners—comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high-quality delivery
  • Experienced across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces
  • Data-driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes
  • Global experience across the US, Europe, LATAM, India, Southeast Asia, and the Middle East
  • You have a Bachelor's degree or equivalent experience in GTM and partner marketing

About the Team

Both domestic and ever-expanding international efforts fuel Crunchyroll's global expansion. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs, expanding Crunchyroll's growth through its own operations (O&O) presence and high-profile third-party distribution partners. This approach delights and super-serves anime fans, boosts its footprint and brand awareness, and makes Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$115,000 - $142,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.

  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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