Back to jobs
New

YouTube Strategist- Contract

Remote

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

 

This is a remote contract role.

We are seeking a self motivated, curious, and capable individual to join our Audience Development team as a YouTube Strategist. This position will play a key role in shaping the content and growth strategy across Crunchyroll's global YouTube network, which has over 18M subscribers.

If you have a strong understanding of content strategy, audience behavior, and a passion for anime, this might be the job for you! This role will partner closely with internal teams and external agency partners to define how we show up on YouTube and drive audience growth and engagement.

The YouTube Strategist should have a strong point of view on what makes content resonate with anime audiences and how to translate that into scalable programming strategies. This includes identifying high-impact moments, guiding content packaging (titles, thumbnails, formats), and continuously optimizing based on performance insights.

Above all, we're looking for someone who is deeply in tune with fandom culture, understands the nuances of anime storytelling, and is excited to shape how millions of fans discover and engage with content on YouTube.

A Day in the Life of a YouTube Strategist (Responsibilities)

  • Define and evolve the content strategy for Crunchyroll's global YouTube ecosystem, including the main channel and affinity channels.
  • Provide creative direction for clips, Shorts, and channel programming
  • Provide input on affinity channel strategy and positioning to ensure clear audience targeting and differentiation
  • Partner with agency teams to guide content selection, packaging, and publishing approach
  • Curate and guide the selection of compelling and timely clip content for YouTube and broader social channels, balancing hands-on execution with strategic oversight
  • Write, optimize, and refine video title best practices, maintaining Crunchyroll's authentic tone and improving performance across regions
  • Analyze YouTube performance data and deliver actionable insights and recommendations to improve content performance
  • Identify audience trends, content opportunities, and emerging formats to drive growth and engagement
  • Develop and refine testing frameworks (titles, thumbnails, formats, cadence) to optimize performance
  • Ensure alignment with marketing priorities, seasonal titles, and franchise strategies
  • Partner with internal teams to support content monetization, ensuring alignment with platform policies and revenue opportunities

About You (Requirements & Skills):

  • 2+ years of experience in content strategy, social media, or YouTube-focused roles
  • Experience working with high-volume content workflows or publishing cadences
  • Strong understanding of YouTube platform dynamics, content optimization, and audience growth strategies
  • Proven ability to translate data into clear, actionable content recommendations
  • Experience working with external partners or agencies
  • Excellent communication skills with the ability to provide clear, creative direction and feedback
  • Strong understanding of internet culture, fandom communities, and content trends
  • Passion for anime and familiarity with the anime industry and audience behavior
  • Demonstrates a proactive, growth-oriented mindset, continuously identifying opportunities to optimize content strategy and performance

Bonus Points for:

  • Experience working in the anime, animation, or gaming industry
  • Familiarity with YouTube analytics tools (YouTube Studio, Tubular, etc.)
  • Experience developing multi-channel content strategies
  • Understanding of YouTube SEO and content packaging best practices
  • Experience with Shorts or vertical video strategy
  • Working knowledge of video editing or design tools (e.g., Adobe Premiere, Final Cut Pro, Photoshop)
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$38.63 - $48.29 USD

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Remote, USA

$33.60 - $42 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.

  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Create a Job Alert

Interested in building your career at Crunchyroll, LLC? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Please provide the URL to your LinkedIn profile. 

Select...
Select...
Select...

This question is optional and it is a private field. Answers may only be viewed by members of our Talent Attraction team. 

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Crunchyroll, LLC’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.