Vice President, Commercial Planning

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is seeking an experienced and dynamic Vice President, Commercial Planning, to join the Chief Strategy Officer organization. This role will be instrumental in translating Crunchyroll’s membership value proposition into the commercial architecture that makes membership compelling and economically sustainable.

The Vice President, Commercial Planning, will be accountable for the commercial architecture of Crunchyroll membership, including SVOD pricing, membership tier structure, tier-level benefits and discounts, and the Promotion Rulebook for the membership flywheel. This leader will develop the streaming commercial plan and partner with Revenue Operations and individual spoke owners so the plan can be executed consistently within the guardrails established by Commercial Planning.

Reporting to the Chief Strategy Officer, this role will build and lead the Commercial Planning function, establish clear operating interfaces and decision rights, and use authoritative performance data and relevant analysis to inform pricing, tier, benefit, discount, and promotion decisions. The ideal candidate will bring deep experience in commercial strategy, pricing, monetization, subscription or membership economics, and leading complex cross-functional work.

Key Responsibilities

• Translate the Membership Strategy value proposition into a practical commercial architecture of prices, tiers, benefits, discounts, and promotions.
• Set SVOD pricing and design the membership tier structure, including what each tier costs and includes from the Crunchyroll flywheel.
• Define the benefits, value, and discounts each flywheel spoke must offer members at each tier.
• Establish tier-level discount and benefit architecture, including the guardrails within which flywheel spokes must offer members at each subscription tier.
• Lead scenario planning associated with pricing, tier, and membership decisions. 
• Own and maintain the Promotion Rulebook for the entire membership, covering SVOD and all flywheel spokes.
• Develop the streaming commercial plan and hand the plan and promotion rules to Revenue Operations for execution.
• Use authoritative performance data from Data & Insights teams and relevant analysis to inform commercial decisions and evaluate implications for member value, growth, retention, and lifetime value.
• Establish clear commercial assumptions, decision criteria, and performance reviews so leadership can understand the implications and trade-offs of major commercial choices.
• Build, lead, and develop the Commercial Planning function, establishing clear roles, operating rhythms, analytical standards, and cross-functional interfaces.
• Monitor commercial assumptions, member value, growth potential, and lifetime-value implications as the commercial architecture evolves.

About You

• 15+ years of progressive experience in commercial strategy, pricing, monetization, subscription or membership strategy, revenue strategy, growth strategy, or a closely related discipline within a complex B2C or recurring revenue environment such as subscription, streaming, media, entertainment, gaming, ecommerce, SaaS, or consumer technology.
• Proven experience translating a customer or member value proposition into pricing, packaging, tiering, promotion, benefit, or other commercial architecture and leading decisions that balance growth, conversion, retention, customer or member value, lifetime value, and business economics.
• Fluency with commercial analytics and financial concepts such as price elasticity, cohort economics, customer or member lifetime value, contribution margin, and scenario modeling.
• Experience using performance data and analysis to make complex commercial recommendations across multiple functions, business lines, markets, or product experiences with shared commercial economics.
• Experience supporting a globally distributed customer or member base and regionally differentiated pricing, packaging, promotions, or commercial execution.
• Experience building, leading, or materially scaling a high-performing commercial strategy, pricing, monetization, revenue management, or planning team, including clear decision rights, governance, operating rhythms, and execution handoffs.
• Experience setting strategy across functions, influencing executive stakeholders, synthesizing ambiguous issues into decision-ready recommendations, and navigating decisions with long-term impact.
• Strong judgment in balancing fan or customer value, commercial opportunity, operational feasibility, and long-term enterprise value.
• Experience in anime, entertainment, fandom, digital media, or a related cultural consumer category is a plus; a bachelor’s degree or equivalent practical experience is preferred.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid 

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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