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Director of Global Demand Generation (Contract)

San Francisco

Join us on our mission to make a better world of work. 

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

About the Role

We’re seeking a strategic and execution-focused Contract Director of Global Demand Generation to lead our demand engine at scale and drive measurable growth across all regions and segments. This leader will be responsible for building and executing an integrated demand generation strategy that aligns with global pipeline and revenue targets. You’ll own both the strategy and performance of global paid media, account-based experiences (ABX), and global integrated campaigns, and will lead a high-performing team of specialists to execute programs that engage, convert, and accelerate our pipeline.

This is a high-impact leadership role reporting into the VP of Demand Generation, SDR & Regional Marketing and will partner closely with Sales, SDR, RevOps, Product Marketing, Lifecycle, and Brand teams to align demand generation efforts with business objectives. This is a full-time, fixed term contract position with a duration of 7 months. Candidates located on PST, MST and CST are welcome to apply!

Key Responsibilities

Strategic Leadership

  • Own quarterly new business pipeline and revenue targets globally, across all segments, ensuring demand programs are predictable and performance-driven.
  • Lead the ABX (Account-Based Experiences) strategy and execution to deliver MQAs (Marketing Qualified Accounts), deepen engagement, and accelerate pipeline in Commercial B and Enterprise segments.
  • Drive global integrated campaign strategy, aligning channels, content, and audiences to business priorities and growth goals.

Team & Resource Management

  • Lead and scale a global team of specialists across paid media, ABX, campaigns, content, and design to drive high-performing, scalable demand generation programs.
  • Collaborate with regional and shared teams to capacity plan and allocate resources effectively, including content creation and design support.

Campaign & Channel Execution

  • Oversee global paid media planning and execution, including paid search, paid social, content syndication, display, paid review sites, and emerging performance channels.
  • Partner with the Brand, Content, and Product Marketing teams to define and manage a strategic content calendar that aligns with campaign needs and buyer journeys.

Cross-functional Collaboration

  • Partner closely with Sales, SDRs, RevOps, Regional Marketing, Lifecycle, Brand, and Product Marketing to ensure strong alignment, smooth handoffs, and shared accountability for pipeline outcomes.
  • Develop integrated go-to-market plays and nurture strategies based on persona, segment, and buying stage in coordination with Lifecycle Marketing.

Performance Management

  • Track, measure, and report on pacing and the performance of campaigns and channels, ensuring continuous optimization and alignment with broader business goals. 
  • Own key demand generation KPIs including MQAs, pipeline contribution, CAC, conversion rates, and ROI.

Qualifications

  • 8+ years of experience in B2B SaaS demand generation, with a strong emphasis on paid media, ABX, and global campaign strategy.
  • Proven experience leading global marketing teams and driving multi-million dollar pipeline growth.
  • Deep understanding of modern demand generation practices, attribution models, and full-funnel marketing.
  • Hands-on experience with tools like Salesforce, 6sense/Terminus/Demandbase, Google Ads, LinkedIn Ads, and other martech platforms.
  • Excellent cross-functional leadership and communication skills with the ability to influence across marketing, sales, and executive teams.
  • Strategic thinker with a strong bias for execution, data-driven decision making, and performance optimization.

 

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. 

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

Base Salary Range (US)

$200,000 - $225,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: 

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only) 

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. 

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

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Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.

 

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