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Director of Product Marketing, Solutions

San Francisco

Join us on our mission to make a better world of work. 

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

Overview

The Director of Solutions Product Marketing will lead the team developing integrated sales narratives, solution-focused go-to-market strategies, and competitive intelligence. This leader will champion the articulation of how Culture Amp’s products and services solve critical business challenges for key customer segments, empowering sales teams with consultative, value-based conversations and enabling revenue growth in target markets. 

The ideal candidate will know how to mine customer insight, craft compelling stories, and move easily between the worlds of sales, marketing and product. With a robust product roadmap underpinned by market-leading people science and AI, this person will be the tip of the spear to help drive the next stage of Culture Amp’s growth.

Key Responsibilities

  • Collaborate with sales, product marketing, and customer success to gain a deep understanding of customer challenges and competitive landscapes. Translate these insights into impactful solution positioning and sales enablement resources.
  • Develop powerful, story-driven sales narratives and messaging frameworks that communicate the business impact of Culture Amp’s solutions to diverse buyer personas, industries and segments.
  • Manage competitive intelligence efforts to monitor, analyze, and report on competitor activity, market shifts, and emerging trends; translate insights into actionable recommendations for narrative and positioning.
  • Own creation of sales enablement resources, including solution playbooks, objection-handling guides, competitive battlecards, industry-specific presentations, and narrative-driven product briefs.
  • Collaborate with demand generation, content, communications, and AR teams to launch multi-channel campaigns anchored in persuasive solution narratives and business outcomes.
  • Conduct ongoing market, customer, and competitor research to refine solution offerings, identify emerging customer challenges, and guide narrative development.
  • Track and report key performance indicators tied to solutions marketing effectiveness, including win rate, sales engagement, pipeline impact, solution adoption, and market penetration.
  • Lead, mentor, and grow a high-performing solutions Product marketing team with a focus on strategic storytelling, cross-functional collaboration, and market intelligence expertise.

Requirements

  • 8+ years of B2B marketing experience, with at least 3+ years in a product or solutions marketing leadership role focused on developing sales narratives for enterprise buyers.
  • Proven ability to distill complex product capabilities and competitive insights into integrated solution stories that resonate across audiences and drive sales outcomes.
  • Deep knowledge of consultative selling methodologies and experience enabling sales teams with solution-centered, competitively informed resources.
  • Experience in managing competitive intelligence, including gathering, synthesizing, and communicating actionable competitive insights.
  • Exceptional communication, storytelling, and influence skills, with experience developing and delivering narrative-driven sales materials.
  • Strong analytical skills with expertise in market, customer, and competitor research approaches that inform solution messaging and story development.
  • Track record of effective collaboration with cross-functional teams, especially sales, product, customer success, and competitive intelligence.

Preferred Qualifications

  • Bachelor’s degree in marketing, business, communications, or related field (MBA or equivalent preferred).
  • Extensive domain experience in HR tech, employee experience, or related B2B solutions categories.
  • Track record of creating transformative solution narratives and competitive positioning that drive new market penetration and product adoption.
  • Experience launching outcome-focused, story-led campaigns in fast-paced environments.
  • Ability to mentor teams in narrative development, consultative sales enablement, and competitive market analysis.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. 

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

Base Salary Range (US)

$210,000 - $235,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: 

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only) 

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. 

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

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Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.

 

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