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Senior Regional Activation Manager

Scottsdale, AZ

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Senior Regional Activation Manager

Location: Scottsdale, AZ

Job Type: Full Time | Exempt

About the Role:  The Sr Regional Activation Manager plays a key leadership role in driving localized marketing strategy and execution in support of Curaleaf’s sales and brand objectives across a defined region. This highly visible role serves as the bridge between national brand strategy and regional market realities - ensuring best-in-class execution, consistency, and measurable impact across the route-to-market (RTM).

Working in close partnership with national marketing, sales, and compliance teams, this leader provides strategic guidance on brand activations, promotions, and regional campaigns while overseeing local execution to deliver meaningful business outcomes.

What You’ll Do: 

Regional Strategy & Execution

  • Translate national marketing strategies into actionable regional plans that drive awareness, trial, and sales.
  • Leverage market insights, consumer trends, and competitive data to inform activation strategy and resource allocation.
  • Oversee activation calendars and ensure timely, compliant execution across all channels.

Channel, Outlet & Event Activation

  • Lead the strategic planning and execution of regional events, pop-ups, and experiential activations that reinforce brand positioning.
  • Oversee merchandising and POS deployment, ensuring brand consistency and premium in-market presence.
  • Manage regional marketing budgets, optimizing spend for maximum ROI.

Cross-Functional Leadership

  • Partner with Sales, Brand, and Compliance teams to align on regional objectives and ensure seamless execution.
  • Serve as the key regional marketing liaison, providing strategic input into brand initiatives and go-to-market plans.
  • Coordinate cross-market activations and maintain visibility into performance metrics and learnings.

Promotions & Product Launches

  • Lead regional execution of product launches and promotional programs, ensuring alignment with sales strategies and retail readiness.
  • Provide feedback to national teams on performance, competitive landscape, and opportunities for improvement.

Customer Engagement & Brand Advocacy

  • Cultivate local partnerships and influencer relationships to drive brand awareness and advocacy.
  • Champion C’s brand presence within the region, ensuring every activation reflects brand values and voice.

What You’ll Bring:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 5+ years of experience in field marketing, regional activation, or trade marketing, preferably within consumer goods or regulated industries.
  • Demonstrated success in leading multi-market activations and managing regional budgets.
  • Strong strategic mindset with hands-on ability to execute.
  • Excellent cross-functional collaboration, communication, and stakeholder management skills.
  • Deep understanding of digital tools, reporting dashboards, and activation platforms.
  • Ability to travel frequently and manage competing priorities in a fast-paced, dynamic environment.

Even Better If:

  • MBA or advanced degree.
  • Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
  • Proven success partnering with agencies and external partners to deliver complex activations.

 

Curaleaf Pay Transparency

$110,000 - $120,000 USD

What We Offer:

  • Career Growth Opportunities
  • Competitive Pay and Benefits
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life/ Disability Insurance
  • Community Involvement
  • Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.  

Follow us on Social Media: 
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. 

Our Values:

  • Lead and Inspire.  
  • Commit to Win.  
  • ONE Curaleaf.  
  • Driven to Deliver Excellence.  

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. 

 

 

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