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Manager, Shopper Marketing - Retail

New York City, NY

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Manager, Shopper Marketing -Retail

Location: NYC

Travel Requirements: 40%-60% of the time

Job Type: Full Time | Exempt

About the Role:  Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance. 

What You’ll Do: 

  • Leads with a “Channel-First” Mindset
    • Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
    • Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf customers—ensuring clarity and recall across channels.
  • Exhibits Strong Business & Marketing Acumen
    • Understands the commercial and brand impact of decisions at both state and channel levels. 
    • Aligns promotional calendars with broader business goals to drive performance and relevance across the company’s retail environments.
  • Proactive Communicator (Oral & Written)
    • Communicates clearly across diverse audiences—internal teams, external stakeholders, and retail partners. 
    • Maintains tight alignment between brand, field sales, and in-store execution.
    • Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
  • Analytically Savvy
    • Uses data and consumer insights to guide decision-making
    • Evaluates trade program performance and identifies growth opportunities with actionable strategies.
    • Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.
  • Adept at Building Creative, Proactive Solutions
    • Continuously seeks process and executional improvements while safeguarding brand integrity. 
    • Brings retail partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.

What You’ll Bring:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
  • Demonstrated ability to manage and own project budgets
  • Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
  • Skilled in creating impactful sales and marketing materials for field teams and retail partners
  • Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
  • Experience leading store activation and product education initiatives
  • Effective management of third-party agencies, with a focus on executional partners

Even Better If:

  • MBA or advanced degree
  • Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
  • Route/key sales responsibility or store merchandising background

Curaleaf Pay Transparency

$100,000 - $110,000 USD

What We Offer:

  • Career Growth Opportunities
  • Competitive Pay and Benefits
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life/ Disability Insurance
  • Community Involvement
  • Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.  

Follow us on Social Media: 
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. 

Our Values:

  • Lead and Inspire.  
  • Commit to Win.  
  • ONE Curaleaf.  
  • Driven to Deliver Excellence.  

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. 

 

 

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