Back to jobs
New

Sr. Regional Activation Manager

Chicago, IL

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Sr. Regional Activation Manager

Location: Chicago, IL

Job Type: FT

About the Role:  

The Senior Regional Activation Manager leads and evolves localized marketing initiatives in support of Curaleaf’s sales teams across Illinois. This remote role acts as a senior regional marketing leader, partnering closely with national brand teams to shape promotions, activation strategy, and go-to-market execution while ensuring consistent, compliant brand delivery across the route-to-market (RTM).

The ideal candidate is a strategic and highly executional marketer who thrives on bringing brands to life through elevated regional activations, events, and partnerships. This role balances vision and hands-on delivery, serving as a key thought partner to sales and marketing leadership in a highly regulated industry.

What You’ll Do: 

Regional Marketing Strategy & Execution

  • Lead the execution and regional customization of national marketing strategies, tailoring plans to Illinois-specific market dynamics and regulations.
  • Own the regional activation calendar, ensuring strong pipeline planning, executional excellence, and post-activation analysis.
  • Oversee and prioritize incoming field requests for marketing assets (digital, POS, experiential), ensuring alignment with strategic objectives.

Channel, Outlet & Event Activation

  • Set the standard for merchandising, display, and POS execution across Illinois, ensuring brand consistency and elevated retail presence.
  • Lead the planning, execution, and optimization of high-impact local events, pop-ups, and demos; manage and forecast regional activation budgets.
  • Own the Illinois event calendar and ensure flawless, compliant execution across all activations.

Cross-Functional Leadership & Collaboration

  • Serve as the senior regional marketing partner to sales, retail, marketing, and compliance teams to drive regional performance.
  • Act as a trusted brand steward, ensuring brand standards, messaging, and executional excellence across all initiatives.
  • Provide guidance and mentorship to junior or field marketing partners as applicable.

Promotions & Product Launches

  • Lead Illinois-focused product launches and promotions, serving as the point owner for regional readiness.
  • Ensure retail and sales teams are fully supported with timelines, tools, training materials, and activation playbooks.

Customer Engagement & Brand Advocacy

  • Drive regional brand excitement across the RTM through strategic partnerships, activations, and influencer engagement.
  • Identify and cultivate key Illinois-based partnerships and community opportunities to expand brand visibility and advocacy.


What You’ll Bring:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 6–8 years of progressive field marketing, regional activation, or experiential marketing experience.
  • Proven expertise leading large-scale events, launches, and multi-channel activations.
  • Strong understanding of the cannabis consumer and passion for the industry (both active and curious).
  • Exceptional organizational, prioritization, and calendar management skills, with the ability to manage complexity at scale.
  • Experience managing regional brand pages, digital platforms, or localized content strategies.
  • Strategic, creative thinker with strong executional discipline in a tightly regulated environment.
  • Willingness to travel within Illinois and collaborate cross-functionally.

What We Offer:

Health & Wellness
•    Medical, dental, and vision insurance*
•    Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*
•    Employee Assistance Program (EAP)
•    Wellness program and challenges
•    Gym discounts

Financial Security
•    401(k) retirement plan with company match
•    Life and disability insurance*
•    Supplemental Critical Illness, Hospital Indemnity and Accident Insurance*
•    Commuter benefits*

Time Off
•    Paid time off (PTO) including vacation*, sick leave and holidays
•    Parental leave
•    Bereavement leave

Additional Perks
•    Employee discounts
•    Recognition programs
•    Pet insurance*

*Available to eligible, full-time employees only.  

 

Illinois Hiring Range

$114,000 - $127,000 USD

What We Offer:

  • Career Growth Opportunities
  • Competitive Pay and Benefits
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life/ Disability Insurance
  • Community Involvement
  • Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.  

Follow us on Social Media: 
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. 

Our Values:

  • Lead and Inspire.  
  • Commit to Win.  
  • ONE Curaleaf.  
  • Driven to Deliver Excellence.  

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. 

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law.  Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas. 

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.

 

 

Create a Job Alert

Interested in building your career at Curaleaf ? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...

Think of the answer as if we were to mail something to you!

Select...
Select...
Select...
Select...
Select...

Please note that U.S. immigration rules and regulations are governed by federal law; not state law.  Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any nonimmigrant or immigrant visas. 

 

 Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Curaleaf ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.