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Director, Analytics

New York, New York, United States

Director, Analytics

Job description        

Today’s media is defined by chaos and confusion.  The ability to make sense of it to guide C-suite client decision-making has never been more important.

What is even more crucial is the ability to harness evolving technologies in AI and open-source intelligence gathering to see through the agendas of social media trolls, activist organizations, and partisan newsrooms to provide objective, effective counsel guiding highly consequential business decisions.

That is where you come in. 

Successful members of our team have a passion for emerging tech and media, are news and politics mavens, bring a data-driven approach to decision-making, have the courage to speak truth to power, and can transcend their own biases to make objective judgments about how and why media is being used to attack or defend controversial social and political issues.

We look for prior experience in media analysis, including social and traditional media listening, as well as a strong background in selling or marketing custom analytics solutions tailored for sophisticated corporate, consumer or healthcare audiences.

You will play a key role on our team, leading the development of analytics-driven projects crossing multiple geographies and issues.

You are a highly collaborative and original thinker who is curious about the intersections of people, culture, brands, and media. You must be an excellent communicator, strategic client counselor and prepared to roll up your sleeves and stay close to the work and who is comfortable working across multiple projects as part of a larger team.

Responsibilities

  • Be the subject matter expert on analysis and interpretation of insights who can both explain the analysis at a high level to senior stakeholders and clients while also able to explain nuances of analysis to more junior staff.
  • Make qualitative judgments that infer motivations and forecast potential future actions of a wide spectrum of media publishers and influencers.
  • Develop and sell innovative measurement strategies, leading business intelligence efforts, and managing the execution and presentation of analyses designed to drive deep understanding of consumer behavior and communications performance.
  • Execute insights from digital listening and proprietary AI network conversation analysis tools (examining misinformation narratives and bot-generated social media content, applying understanding of network analysis, solutions for ongoing campaign and reputation impact). This includes input on how new projects are sold and scoped.
  • Partner with clients, account teams and cross-discipline teams to understand client questions & intelligence requirements.
  • Support identification of deliverable templates that define methods to collect, analyze, and present insights.
  • Support regular trainings and socialization of case studies with internal staff.

Qualifications

  • Demonstrated expertise and experience translating data and research into strategic insights and recommendations.
  • Experienced subject matter expert in social listening, marketing analytics, digital analytics, and/or data visualization, ideally within an agency or matrixed insights team
  • 7+ years relevant full-time experience as an independent contributor with a experience or designer to mentor junior staff.
  • Experience with selling or marketing custom analytics solutions tailored for sophisticated corporate, consumer and healthcare audiences.
  • Experience conducting primary research (e.g. polling, ethnography, focus groups, related fields) or using coding for data analysis (Boolean, Python, R, SQL)
  • Experience using media/marketing intelligence, social listening or other research tools such as Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore
  • Desire and capacity to take ownership of workstreams, manage fast deadlines and agile deliverable processes, nurture client relationships, collaborate with diverse teams.
  • Work well within highly collaborative, multidisciplinary teams.

NYC Salary range: $115,000 – $140,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Current Global recognizes that your health and wellbeing are a priority. We offer a full suite of benefits including medical; dental; vision; 401k (with employer match); tuition reimbursement; $60 monthly reimbursement to be used towards nourishing your health; flexible time off policy; flexible holiday schedules; short-term disability; paid employee family leave; family building benefit. 

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status. 

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