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Freelance Senior Vice President, Integrated Media Strategy

New York, New York, United States

Senior Vice President, Integrated Media Strategy

 

Current Global is an award-winning global communications agency that puts humanity at the heart of everything we do, from our internal culture to the way we help clients understand that people want to connect with companies and brands as real and human as they are.

 

A member of the Interpublic Group of Companies (NYSE: IPG) and The Weber Shandwick Collective, our footprint spans Asia, Europe, MENAT, North and South America with strength and depth across corporate, consumer, health, and technology communications. Our dynamic team of public relations, marketing, and integrated media experts works with some of the world’s most iconic companies and brands to develop highly strategic and creative campaigns, collaborating across four talent communities: Client Experience, Insights, Creative, and Integrated Media.  The best ideas come from a diverse mix of minds, backgrounds, and experiences, which is why we believe that diversity, equity, and inclusion are mission critical to building strong teams, cultivating great leaders, and creating an agency where everyone can do their best work.

  

POSITION PROFILE.

We are looking for a freelancer who can temporarily serve as a backfill for an SVP, Integrated Media Strategy on maternity leave.  This candidate should have a diverse background of client and category experience and a history of designing and implementing integrated communications programs that earn attention and connection. A critical role on the agency’s leadership team, this position requires a highly analytical and strategic thinker able to transform stories into trending topics. Working with account, strategy, and creative teams, they will oversee a growing group of specialists spanning earned media relations, influencer marketing, digital and social content, community management, and paid media.

 

The right leader will understand how media is evolving and be at the forefront of strategically and creatively socializing stories across all the formats and platforms people use to find news and information. Our ideal candidate is a media junkie with relentless curiosity about the people, platforms, and processes that make stories travel in a connected media world. They will steer our point of view and work, counsel clients, participate in new business, mentor talent, and provide thought leadership.

 

PRIMARY RESPONSIBILITIES.

  • Oversee and execute a U.S. and global influencer program for a key client. And, play a critical role on key accounts, collaborating closely with Client Experience, Insights, and Creative teams to ensure ideas are break-through, culturally relevant, and earned at the core to drive coverage, conversation, and connection.
  • Develop innovative, fully integrated media strategies that blend earned, influencer, owned, and paid platforms and tactics to accelerate ideas across our connected media world with predictable results.
  • Oversee work from planning to activation to ensure optimization and flexibility to deliver client value.
  • Serve as a trusted counselor and thought leader for clients, demonstrating the value and impact of influencer marketing.
  • Participate in agency new business development.

QUALIFICATIONS.

  • 15+ years of experience, preferably within a public relations agency or related industry.
  • Command of the current influencer landscape with experience leading influencer campaigns.
  • Exceptional ability to translate ideas into actionable, integrated strategies designed to earn attention and connection with target audiences.
  • Persuasive presenter and speaker, able to tell a story through the lens of media impact.
  • Entrepreneurial and resourceful self-starter passionate about selling work and winning new business.
  • Collaborative work style while juggling multiple priorities and deadlines.
  • Detail-oriented with a commitment to improving processes and outcomes.

NYC Salary range: $125.00 - $150.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status. 

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