Outbound Business Development Representative (BDR)

About Customer.io

Over 8,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

About the role

Hi, we’re Rebekah and Trace! We lead the Outbound Business Development team here at Customer.io, and we’re thrilled to be expanding. We’re looking for an Outbound BDR to join our EMEA team and help us connect with potential customers.

As an Outbound BDR, you’ll be at the forefront of our outreach efforts — proactively identifying and engaging potential customers, researching target accounts, initiating conversations, and qualifying leads for our Account Executives. You’ll collaborate closely with both marketing and sales to make sure our outreach strategies are effective and building a strong pipeline.

We don’t expect you to be an expert from day one. What matters most is your curiosity, your passion for connecting with people, and your commitment to driving new business growth. Our team will support you as you learn and develop in your role.

What we value

• Curiosity — you’re always looking for ways to improve and learn
• Clear communication — you can articulate ideas concisely and compellingly
• Resilience — you stay motivated and bounce back from rejection
• Organization — you manage multiple priorities without dropping the ball
• Collaboration — you thrive working across teams and welcome feedback
• Drive — you’re self-motivated, target-oriented, and hungry to grow

What you’ll do

• Research and identify target accounts using various tools and resources, building a robust prospect list
• Initiate outreach through cold calls, emails, and social media to generate interest and qualify needs
• Qualify leads based on business fit, timing, and readiness to speak with an Account Executive
• Schedule high-quality meetings between interested decision-makers and our sales team
• Maintain accurate records of prospect interactions and pipeline status in our CRM
• Collaborate with marketing to refine outreach strategies and improve lead generation processes
• Nurture relationships with prospects who are interested but not yet ready to engage fully
• Regularly update your manager and team on outreach activity and progress toward goals

What we're looking for

• Located in either United Kingdom or Ireland (hard requirement)
• Strong communication skills and genuine enjoyment connecting with new people
• Resilience with rejection and the self-motivation to keep pushing toward targets
• Excellent organization and ability to manage multiple priorities with attention to detail
• Familiarity with CRM tools like Salesforce or HubSpot
• A proven track record in lead generation and outreach
• Ability to work independently in a fast-paced, target-driven environment

Preferred:

• 1–2 years of experience in a similar outbound sales role, ideally in SaaS or tech
• Prior outbound sales experience at a SaaS company
• Familiarity with sales methodologies and lead generation strategies

Compensation & Benefits

We believe in transparency. Compensation for this role is $65,000 base + $32,095 variable = $97,095 OTE (or equivalent in local currency) depending on experience and subject to market rate adjustment.

We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

See full benefits here →

Our Process

No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.

• 30-minute video call with a Recruiter
• 45-minute video call with the Hiring Manager
• Take Home Assignment
• Assignment Review Call with two Managers

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.

Join us!

Check out our careers page for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now.