Back to jobs

Paid Social Marketing Manager

New York, NY

About Dashlane

Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.

Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.

About the Role:

Dashlane is looking for a seasoned Paid Social Marketing Manager with a focus in B2B demand gen, who will create a set of successful channel strategies, execute well-structured tests, roll-out successful Social campaigns, and optimize/track performance over time against a clear set of data-driven goals. You will have the opportunity to drive full-funnel tactics to build Brand Awareness, scale successful awareness and engagement strategies, and test across our Global product.

Location:

You will be based in our NYC office in a hybrid capacity with 3 days in our office.

Responsibilities:

  • Define strategy, manage, and efficiently scale customer acquisition across LinkedIn, Facebook, Instagram, Twitter, and other key paid social channels
  • Well-versed in paid social best practices, including channel-specific creative formats and best practices as well as platform-level metrics and reporting tools
  • Support the creation of testing and learning roadmaps, ongoing data analysis, and presenting results  
  • Launch and drive ABM strategies and tactics focusing on driving Brand Awareness and Engagement
  • Collaborate with Creative and Brand to produce top-performing ads and brainstorm new testing concepts
  • Work cross-functionally with global teams to develop, launch, and track high-impact integrated campaigns
  • Contribute to other team projects and initiatives, remaining flexible and willing to contribute
  • The position demands strong analytical, planning, and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences 

Requirements:

  • 5+ years of hand-on experience scaling paid social (LinkedIn, Meta/Facebook, Reddit, etc.)
  • Experience in B2B Social campaigns
  • Experience with ABM Strategy and video ads

We’re also looking for:

  • Additional experience with X (Twitter), Instagram, Quora, TikTok, Pinterest, and other social channels
  • Excellent analytical skills (Excel, Google Sheets) with incrementality testing experience and a data-driven mindset
  • Understanding of both pixel and mobile app measurement and tracking
  • Experience with creative teams to consistently build and optimize creative
  • Strong understanding of A/B testing methodologies
  • Ability to work autonomously or in a group setting, with a proactive approach
  • Cross-channel collaboration background and the ability to work with a variety of company stakeholders
  • Experience in other marketing channels and tools such as; 6sense and Tableau 

Salary Range:  $117,000 - $137,000 in base salary

Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. 

Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners.  We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.  

What Dashlane offers you: 

  • Mental health services through Spring Health and well-being days
  • Mentorship program - select your mentor from our internal pool and continue your learning path!
  • Comprehensive health coverage, including dependents
  • Unlimited PTO
  • Betterment 401(k) retirement plan
  • Paid holidays and sick leave
  • Donation matching program -  give back to the community and support actions that lead to positive social impact under the historically marginalized communities.
  • Every donation will be matched by Dashlane, up to $500 per year
  • Weekly lunch in the office and monthly happy hour  
  • Team buildings & seasonal social events and many more

Diversity, Equity, Inclusion and Belonging at Dashlane:

As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here. 

Your interview experience: 

To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Dashlane’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.