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VP, Demand Generation

New York, NY

About Dashlane

Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Millions of consumers, and over 25,000 brands worldwide, such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Founded in Paris, Dashlane has since established offices in New York and Lisbon, and has grown to more than 300 Dashlaners globally.

We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner.

 

About the Role:

We're looking for a highly strategic and results-driven VP, Demand Generation to lead our efforts in acquiring and retaining our multi-segment customer portfolio of enterprises, SMBs, and consumers. You will be a key leader in our marketing organization, reporting to the Chief Marketing Officer (CMO), and you will partner with Sales, Product and Customer Success in developing and executing comprehensive demand generation strategies that drive pipeline growth & consumer subscribers, accelerate sales cycles, and ultimately, increase revenue for our B2B and B2C segments.

You'll build, lead, and mentor a high-performing team, leveraging a deep understanding of the B2B buyer journey in the security and SaaS space, using modern techniques, AI and data driven strategies to optimize performance across all channels. If you're passionate about driving measurable results, thrive in a fast-paced environment, and have a proven track record of scaling demand generation for B2B SaaS companies, particularly those serving diverse segments, we want to hear from you

 
Location-Specific Information:

At Dashlane, we have a hybrid work policy with the expectation that you will be in the NYC office at a minimum of 3 days per week, unless otherwise traveling to client engagements or Dashlane sponsored events. Tuesday is the company day, where we all collaborate in the office and have a company-sponsored meal, a department day for team bonding (will be Thursday for your department), and a third day of your choice. 

 
At Dashlane you will:
  • Own and scale the overarching B2B demand generation and growth marketing strategy for enterprise, SMB and consumer segments, aligning closely with sales goals and overall company objectives.
  • Design, implement, and optimize multi-channel demand generation programs  (e.g., paid media, SEO/SEM, affiliates, content marketing, email marketing, webinars, events, account-based marketing (ABM)) to generate high-quality MQLs and SALs across our B2B segments
  • Lead, mentor, and grow a team of high-performing growth marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
  • Implement and scale ABM strategies to target strategic enterprise accounts and accelerate deal cycles
  • Design and execute a robust experimentation roadmap across landing pages, onboarding flows, pricing, and messaging to drive continuous improvement
  • Partner closely with Sales, Product, Data, Engineering, and Brand to align initiatives, prioritize impact, and deliver seamless customer experiences
  • Oversee the development of compelling persona based marketing content and assets that resonate with IT and security decision-makers at each stage of the buyer's journey, highlighting the value of Dashlane's Omnix™ platform and its unique security benefits
  • Build a best-in-class growth technology stack, ensuring we have the right tools, automation, workflows and analytics infrastructure to scale effectively.
  • Define and track core metrics, reporting performance and insights regularly to executive stakeholders and influencing strategic decisions
  • Manage and optimize marketing budgets to ensure efficient allocation of resources and our ability to deliver on ROI and payback targets
  • Hire, coach, and develop a high-performing team, creating a culture of ownership, curiosity, and results.
  • Demonstrate a forward-thinking approach, proactively identifying emerging trends, industry best practices , and competitive landscape in the cyber security market 
  • Drive adoption of AI within growth marketing to scale our impact and improve efficiency and speed of operations work
 
Requirements:
  • 15+ years of experience in marketing, with at least 7+ years in growth or performance marketing leadership roles at high-growth B2B or SaaS companies
  • Proven track record of building profitable growth for a B2B brand and establishing new categories
  • Proven track record of owning and scaling full-funnel growth strategies, spanning paid (e.g. , affiliates, syndication, influencers) , and organic (SEO, CRO, email/lifecycle, webinars, referral/partnership) programs
  • Command of emerging AI capabilities and its application in growth marketing
  • Deep expertise in data-driven marketing, experimentation frameworks (A/B, multivariate), and attribution modeling
  • Strong command of martech and analytics tools (e.g., Marketo, Braze, Outreach, GA4, Amplitude, Segment, HubSpot, Iterable, Looker, Tableau)
  • Experience managing large performance marketing budgets with a focus on optimizing CAC, payback, and LTV
  • Demonstrated ability to hire, lead, and inspire high-performing teams across channel, creative, and technical functions
  • A strategic thinker with an operator’s mindset, comfortable shifting from high-level planning to in-the-weeds execution
  • Strong cross-functional leadership skills: adept at partnering with Sales, Product, Engineering, Creative, and Analytics
  • Excellent communication and storytelling abilities, capable of influencing executive stakeholders and aligning teams
  • Passion for innovation, curiosity about new tools and channels, and a bias for testing, learning, and scaling what works
 
What Dashlane offers you:
  • Equal Parental leave -  regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
  • Mental health services through Spring Health and well-being days
  • Mentorship program - select your mentor from our internal pool and continue your learning path!
  • Comprehensive health coverage, including dependents
  • Unlimited PTO
  • Betterment 401(k) retirement plan
  • Paid holidays and sick leave
  • Donation matching program -  give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
  • Weekly lunch in the office and monthly happy hour
  • Team buildings & seasonal social events and many more

 

Salary Range:  $252k - $295k Base Salary (+ Variable Component)

Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. 

Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners.  We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.  

Diversity, Equity, Inclusion and Belonging at Dashlane:

As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here. 

Your interview experience: 

To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.

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