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Senior Manager, Demand Generation

New York, NY

About Dashlane

Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Millions of consumers, and over 25,000 brands worldwide, such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Founded in Paris, Dashlane has since established offices in New York and Lisbon, and has grown to more than 300 Dashlaners globally.

We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner.

 

About the Role:

Dashlane is scaling our Growth Marketing Team and is looking for a results-driven Senior Manager of Demand Generation to help drive the execution of our B2B performance marketing engine. In this role, you'll take the lead on developing and optimizing Dashlane’s paid media strategy, testing new demand tactics, and collaborating cross-functionally to generate pipeline at scale.

Reporting into the VP of Growth Marketing, you’ll be responsible for all our  paid channels —search, display, LinkedIn, programmatic, content syndication affiliates and others — ratings and reviews, and in helping shape the customer journey with data-backed strategy and experimentation. This is a hands-on role ideal for someone who has executed full-funnel B2B demand programs and is ready to take ownership of performance, while learning from and influencing a high-performing growth team.

 

Location-Specific Information: 

You will be based in New York, with English as your working language. We offer a hybrid work arrangement. Tuesday is the company day, where we all collaborate in the office and have a company-sponsored meal, a department day for team bonding, and a third day of your choice.

 

At Dashlane you will:

  • Manage and optimize Dashlane’s paid media investment across core B2B channels (e.g., search, display, LinkedIn, programmatic, affiliates) to generate qualified pipeline.
  • Execute full-funnel demand generation campaigns, including strategy development, execution, testing, and reporting.
  • Monitor and analyze campaign performance metrics such as traffic, CAC, conversion rates, and pipeline influence to drive data-informed decisions.
  • Work closely with the VP of Growth, as well as cross-functional teams in Sales, Product, and Finance, to align tactics with strategic goals.
  • Collaborate with channel specialists, creative, and external agencies to bring messaging, landing pages, and offers to life.
  • Run ongoing A/B tests and funnel experiments to improve conversion and engagement across the customer journey.
  • Contribute to the evolution of our B2B martech stack (e.g., Marketo, Salesforce, ZoomInfo), including attribution and reporting solutions.
  • Stay current on demand gen trends, including AI-driven techniques, and bring new channel ideas or technologies to the table.

 

Requirements:

  • 7+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-growth environments.
  • Demonstrated success launching and optimizing paid media campaigns across multiple digital channels.
  • Strong analytical mindset and ability to translate performance metrics into actionable insights.
  • Familiarity with B2B marketing tools such as Marketo, Salesforce, ZoomInfo, and Google/LinkedIn Ads.
  • Comfortable working cross-functionally with internal teams and external partners to execute at scale.

We're also looking for:

  • Excitement about the cybersecurity space and curious about how businesses protect employee credentials.
  • Passion for digging into campaign performance to uncover patterns, surface insights, and improve ROI.
  • Focus on staying up to date on modern B2B marketing strategies, especially in AI, automation, and performance.
  • Clear and Confident communication, and where collaborating across teams to get things done is crucial.
  • Willingness to grow into a leadership role and make a tangible impact on pipeline and growth.
 
What Dashlane offers you:
  • Equal Parental leave -  regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
  • Mental health services through Spring Health and well-being days
  • Mentorship program - select your mentor from our internal pool and continue your learning path!
  • Comprehensive health coverage, including dependents
  • Unlimited PTO
  • Betterment 401(k) retirement plan
  • Paid holidays and sick leave
  • Donation matching program -  give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
  • Weekly lunch in the office and monthly happy hour
  • Team buildings & seasonal social events
  • and many more

 

Salary Range: 

The total compensation range for this position is between $150,000.00 - $180,000.00.

Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. 

Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners.  We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.  

Diversity, Equity, Inclusion and Belonging at Dashlane:

As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here. 

Your interview experience: 

To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.

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