Field Marketing Specialist (Fixed Term Contract)
Japan, Tokyo
At Dataiku, we're not just adapting to the AI revolution, we're leading it. Since our beginning in Paris in 2013, we've been pioneering the future of AI with a platform that makes data actionable and accessible. With over 1,000 teammates across 25 countries and backed by a renowned set of investors, we're the architects of Everyday AI, enabling data experts and domain experts to work together to build AI into their daily operations, from advanced analytics to Generative AI.
At Dataiku, we’re not just adapting to the AI revolution, we’re leading it. Since our beginning in Paris in 2013, we’ve been pioneering the future of AI with a platform that makes data actionable and accessible. With over 1,000 teammates across 25 countries and backed by a renowned set of investors, we’re the architects of Everyday AI, enabling data experts and domain experts to work together to build AI into their daily operations, from advanced analytics to Generative AI.The Field Marketing Specialist for JAPAN will be responsible for planning, executing, and measuring marketing programs, especially our proprietary events and seminars, to support sales goals and accelerate pipeline growth. This role requires a combination of strategic thinking, creativity, and hands-on execution. The ideal candidate will have experience in B2B marketing, excellent project management skills, and a strong understanding of the Japanese market. It is a fixed-term 10-month contract.
Key Responsibilities:
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Event Strategy and Planning
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- Develop and execute the proprietary event strategy for demand generation in the Japanese market, aligning it with global and regional marketing goals and objectives.
- Collaborate with the sales leaders and team to identify TAM, target accounts and create account-based marketing (ABM) programs.
- Event Management:
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- Plan and manage regional events such as conferences, trade shows, workshops, and webinars.
- Coordinate logistics, vendor management, and promotional activities to ensure successful event execution.
- Promote each event using email, social media, and other digital marketing tactics to achieve a targeted number of registrations and attendees.
- Sales Enablement:
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- Provide the sales team with event briefing, contents from events, assets to follow, lead intelligence, and support to help them achieve their targets.
- Partnerships and Alliances:
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- Work with strategic partners, resellers and alliances to co-market solutions and drive joint go-to-market initiatives.
- Identify and cultivate relationships with key influencers and industry organizations in the region.
- Analytics and Reporting:
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- Measure and analyze the effectiveness of marketing events and seminars, providing regular reports to stakeholders.
- Use data-driven insights to optimize marketing events and seminars and improve ROI.
- Budget Management:
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- Manage the regional marketing budget, ensuring efficient allocation of resources to maximize impact.
- Track and report on marketing expenditures, ensuring alignment with budgetary guidelines.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience in B2B SaaS field marketing, preferably in the technology sector.
- Proven track record of developing and executing successful marketing campaigns and events in JAPAN.
- Strong understanding of the Japanese market, including cultural nuances and business practices.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software.
- Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
- Native Japanese speaker with advanced English proficiency, particularly strong in reading.
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What are you waiting for!
At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.
Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: reasonable-accommodations@dataiku.com
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Dataiku will never ask you for payment of any type during the interview or hiring process. Other than our video-conference application, Zoom, we will also never ask you to make purchases or download third-party applications during the process. If you experience something out of the ordinary or suspect fraudulent activity, please review our page on identifying and reporting fraudulent activity here.
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