Director of Marketing

Daymark Health is a value-based oncology company redefining the cancer care experience for patients, providers, and health plans. Daymark’s comprehensive, personalized cancer care platform empowers patients with dedicated care navigation, symptom-focused support, behavioral health care, and social resources. Combined with evidence-based health interventions and a hybrid in-person + virtual care model, Daymark is improving the overall cancer experience for patients, providers, and health plans – and setting a new standard in cancer care. 

Daymark’s groundbreaking approach is led by CEO Dr. Justin Bekelman, a pioneer in transforming cancer care, alongside some of the nation’s foremost leaders in oncology and value-based care. Daymark emerged from Healthcare Foundry, a platform dedicated to creating purpose-built, technology-enabled healthcare organizations. Daymark Health is backed by Maverick Ventures.

About the role

As the first Director of Marketing at Daymark Health, you’ll play a pivotal role in shaping the company's go-to-market strategy and building a modern, high-impact marketing function from the ground up. Reporting directly to our COO, you'll define our brand, deepen engagement with patients and providers, and power our growth as we prepare to launch with our first customer.

This is a hands-on, strategic role: you’ll start as a team of one, but you’ll have access to consulting support to help you build and scale quickly. You’ll collaborate across product, clinical, operations, growth, and leadership teams to ensure marketing is a core driver of Daymark’s success.

What you’ll do

Within your first year on the team we’ll expect you to begin to establish the following four areas for Daymark Health:

Build the function: You’ll be establishing the marketing function from the ground up—developing strategy, systems, messaging, and early wins that set us up for scale. You’ll define our brand positioning and build a consistent narrative that connects our work to the people we serve.

Engage our local market: Bring Daymark to life in the local markets we serve. You'll craft messaging and materials for community outreach—including scripting, letters, and direct-to-patient campaigns—that resonate with patients and caregivers. You’ll create digital and print collateral, email and text campaigns, and storytelling content that highlight real patient experiences and outcomes

Empower provider engagement: Enable and grow our referral channels by engaging oncology groups, primary care providers, and case managers. You'll create compelling messaging and content that clearly communicates the value of working with Daymark, helping us deepen relationships with partners like providers, health plans, and others.

Fuel our growth engine: Support Daymark’s growth by partnering with the growth, product, and leadership teams to engage health plans—our key customer segment. You’ll develop buyer personas, craft value propositions, refine positioning, and produce targeted marketing collateral that helps drive sales conversations and closes.

What leads to success

• Experience. You bring 8+ years of experience building and scaling marketing functions in healthcare, ideally within value-based care models. You understand how to engage both patients and providers, and you’ve operated across Commercial, Medicare Advantage, and/or Medicaid.
• Builder mentality with startup experience. You’ve helped take a company from $0M to $100M+ and know what it takes to scale. You thrive in fast-paced, ambiguous environments and know how to balance long-term strategy with short-term scrappiness.
• Leader and doer. You lead by example, setting a high bar for quality and culture. You’re comfortable rolling up your sleeves and making things happen while also setting a vision others can follow as the team grows.
• Clear communicator and storyteller. You know how to translate complex healthcare concepts into clear, compelling stories. You’re adept at writing, editing, and shaping messages for different audiences—from patients to provider partners to C-suite buyers.
• Biased to action. You know how to identify and prioritize your initiatives and ensure that urgent and important tasks always get done. You roll up your sleeves and can both build your function from the ground up and coach others to success as they join the team.
• Comfort with ambiguity.  You have a proven track record of success within scaling businesses, fast-paced environments, and startups. You understand that rapid changes to the business, strategy, and organization are part of the reality of a startup.
• Mission alignment. You’re passionate about transforming oncology care through value-based models. You care deeply about improving outcomes and access for patients while lowering costs across the system.

Compensation will vary based on the candidate's experience and ability:
$135,000-$150.000