Senior Campaign Specialist

About Us 

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week. 

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,100 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

We're seeking a Senior Campaign Specialist to elevate our Demand Generation team at dbt Labs. This pivotal role will spearhead the development, execution, and optimization of strategic global campaigns that resonate across diverse markets.

In this role, you can expect to:

• Orchestrate Global Campaigns: Lead and manage end-to-end campaign strategy and execution, ensuring alignment with global business objectives.
• Drive Cross-Functional Collaboration: Partner with teams across the organization, including Product, Sales, and Customer Success, to ensure seamless integration of campaigns throughout the customer lifecycle.
• Optimize Campaign Performance: Utilize analytics to refine campaign strategies, increasing engagement while reducing acquisition costs.
• Develop Impactful Content: Collaborate with Marketing Communications to create compelling content and tools that empower our Sales teams and resonate with our global audience.

You are a good fit if you are:

• Results-Oriented: You have 5+ years of experience executing successful marketing campaigns, leveraging project management skills and a can-do attitude to turn strategy into tangible outcomes.
• An adaptable Leader: Comfortable leading in a dynamic environment, you embrace change and drive innovation within the team.
• An Inspirational Team Player: You excel in motivating those around you, demonstrating leadership in everyday tasks and fostering collaboration.
• Resilient and Organized: Able to thrive through challenges and juggle multiple priorities with a high degree of organization and focus.
• Technically Proficient: Experienced with CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), and BI tools (e.g., Looker).

You’ll have an edge if you have:

• Industry Knowledge: Familiarity with dbt personas, developer communities, Analytics Engineering, and open-source ecosystems.
• Startup Experience: You've thrived in a fast-paced startup environment and understand the dynamics of rapid organizational growth.
• A Data-Driven Mindset: You bring a strong analytical approach to every aspect of your work, informed by substantial hands-on experience with data and metrics.

Compensation & Benefits

• Salary: We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process.

  • In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.
    • The typical starting salary range for this role is:
      • $87,000 -- $105,300 USD
    • The typical starting salary range for this role in the select locations listed is:
      • $97,000 -- $117,000 USD
• Equity Stake*
• Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave, wellness stipend and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package
• Benefits - dbt Labs offers:
  • Unlimited vacation (and yes we use it!)
  • 401k w/3% guaranteed contribution
  • Excellent healthcare
  • Paid Parental Leave
  • Wellness stipend
  • Home office stipend, and more!

*Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process (all video interviews unless accommodations are needed):

1. Interview with Talent Acquisition Partner
2. Interview with Hiring Manager
3. Take Home Task
4. Team Interviews with teammates or close stakeholders

dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.