Senior Product Marketing Manager

About Us 

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week. 

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

As a Senior Product Marketing Manager at dbt Labs, you will play a pivotal role in shaping the market perception of dbt—the industry standard that helps organizations build, manage, and analyze data at scale—building compelling narratives, driving product adoption, and shaping how our products are used and understood by enterprise customers. This role is perfect for someone who’s as comfortable digging into the details of dbt features and our users’ needs as they are with telling a big-picture story about where our platform and industry are headed.

This is not a Product Marketing role focused solely on executing requests from the product or sales teams. Product Marketing at dbt Labs is highly strategic and cross-functional, collaborating across product, marketing, GTM, customer success, and executive teams to shape the direction of our product offerings and deliver customer impact. If you are passionate about driving strategy, fostering cross-functional partnerships, and contributing to transformative initiatives in the data and analytics space, we’d love for you to apply.

What you’ll do:

• Drive the go-to-market strategy for the dbt platform, working closely with Product, Marketing, and Field teams to identify and address target buyer personas, challenges, and opportunities.
• Craft product positioning and messaging with clear, differentiated positioning for dbt, grounded in customer insights, market context, and roadmapped innovations.
• Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt, including the new dbt Fusion engine which delivers a next-gen data development experience and automatic cost savings.
• Collaborate closely with Product and Engineering to shape product strategy, using competitive, customer, and market insights to influence our product roadmap.
• Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement materials for the dbt platform and Fusion.
• Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities.
• Create and maintain internal sales tools like playbooks that reflect a high degree of customer understanding and empathy.
• Work with Demand Marketing teams to ensure strategic narratives and product messaging are delivered consistently at every touchpoint.
• Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.

You’re a good fit if you have:

• 4+ years of experience in product marketing, preferably within the data analytics domain.
• A proven track record of developing and executing successful marketing campaigns for B2B software products.
• Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.
• Exceptional written and verbal communication skills, with a talent and passion for storytelling.
• Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
• Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.

You'll have an edge if you have:

• Prior experience working at a data analytics and/or open source software company
• Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it
• Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist

Compensation & Benefits

• Annual Salary: $145,000 - $200,000 USD
• Equity Stake
• Benefits - dbt Labs offers:
  • Unlimited vacation (and yes we use it!)
  • 401k
  • Pension Plan
  • 16 weeks Paid Parental Leave
  • Wellness stipend
  • Home office stipend, and more!

*Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process (all video interviews unless accommodations are needed):

1. Interview with Talent Acquisition Partner
2. Interview with Hiring Manager
3. Team Interviews
4. Final Round Values Interview

dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.