Back to jobs
New

Sr Integrated Marketing Manager

New York/Remote (EST)

DeepIntent is leading the healthcare advertising industry with data-driven solutions built for the future. From day one, our mission has been to improve patient outcomes through the artful use of advertising, data science, and real-world clinical data. For more information visit, www.DeepIntent.com. 

What You’ll Do: 

DeepIntent is seeking an Sr. Integrated Marketing Manager to design and orchestrate integrated campaigns that drive awareness, engagement, and pipeline impact. This role spans demand generation, email marketing, paid media, social media, PR, co-marketing, and account-based marketing (ABM), ensuring our brand strategy comes to life through cohesive, multi-channel execution.

In addition to campaign leadership, this role will own marketing operations and analytics, building the frameworks, processes, and insights that scale our programs and measure their effectiveness. You will collaborate closely with Marketing Leadership, content, brand, sales, and revenue teams to align on priorities, while also partnering with external agencies to extend reach and impact.

The Sr. Manager will focus on strategy, planning, and cross-functional alignment, while guiding a Marketing Associate who provides day-to-day executional support. The ideal candidate thrives at the intersection of creativity and process—balancing big-picture strategy with hands-on campaign oversight, and leveraging data to continually optimize performance.

Integrated Campaigns & Strategy

  • Develop and execute integrated marketing plans that connect content, brand, demand generation, and ABM objectives.
  • Ensure messaging and execution are consistent across all channels and touchpoints.
  • Collaborate with cross-functional partners (content, brand, sales, and revenue teams) to align on priorities and business goals.

Demand Generation, ABM & Co-Marketing

  • Lead the development of multi-channel demand generation campaigns to drive awareness, engagement, and pipeline.
  • Partner with sales and revenue teams to design and execute targeted ABM programs for priority accounts.
  • Manage co-marketing initiatives with partners, ensuring alignment on goals, content, and measurable outcomes.

Email Marketing

  • Own strategy, planning, and performance analysis for email campaigns.
  • Partner with internal teams and external agencies for execution, testing, and optimization.
  • Guide the Coordinator in campaign setup, QA, and reporting tasks.

Social Media

  • Define channel strategy, campaign direction, and engagement goals in partnership with marketing leadership.
  • Oversee the Coordinator’s management of the social media calendar, publishing, and community engagement.
  • Review performance insights and identify opportunities for growth and optimization.

Industry Awards & Recognition

  • Lead the identification of relevant industry awards and recognition opportunities that align with brand and business objectives.
  • Manage the submission process end-to-end, including timelines, content gathering, and coordination with internal stakeholders.
  • Partner with the Associate to track submission deadlines, organize materials, and maintain an awards calendar.

Paid Media

  • Partner with media agency on campaign briefs, optimizations, and performance reviews.
  • Ensure paid campaigns align with brand, demand, and content amplification strategies.
  • Collaborate with internal teams to deliver creative assets, messaging, and landing pages.

Content Amplification & Partnerships

  • Build scalable processes (“the amplification engine”) to extend the reach of content across owned, earned, and paid channels.
  • Partner with internal stakeholders and external partners to maximize content performance.
  • Oversee Associate in executing amplification tactics and maintaining promotional calendars.

Marketing Operations & Analytics

  • Partner with Revenue and Marketing Ops to refine lead frameworks, scoring models, and routing processes.
  • Define and report on core marketing metrics, ensuring clear visibility into campaign effectiveness.
  • Guide the Associate in pulling performance data, maintaining CRM/marketing automation hygiene, and preparing dashboards and reports.

Who You Are:

  • 5+ years of experience in integrated marketing, with cross-channel campaign experience.
  • Experience designing, executing, and analyzing campaigns within HubSpot, Marketo, or equivalent marketing automation platforms.
  • Strong project management and organizational skills.
  • Excellent writing, editing, and communication skills.
  • Experience managing agencies and internal stakeholders.
  • Data-driven mindset with ability to extract insights and optimize campaigns.
  • A broad marketing skillset with particular strength in campaign planning and orchestration.
  • Collaborative working style with content, brand, and sales teams.
  • Strong organizational skills and attention to detail.
  • A passion for amplifying brand stories and building scalable processes.
  • Comfort working in a fast-paced, growth-oriented environment.

While the role is based in NYC, we are open to candidates who are remote and willing to work in EST and travel to NYC for periodic business meetings.

 

DeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $115,000 -$135,000. The base salary range takes into consideration each candidates skills, experience and qualifications. In addition, we offer an annualized bonus plan and competitive benefits as well as many other company offerings

We believe great work starts with great support. That’s why DeepIntent offers a competitive, holistic benefits package designed to empower you both professionally and personally. Here’s what you can expect when you join our team:

Competitive base salary plus performance based bonus or commission, comprehensive medical, dental, and vision coverage, 401K match program, generous PTO policy and paid holidays, remote friendly culture with flexible work options, career development and advanced education support, WFH and internet stipends, plus many more perks and benefits! 

DeepIntent is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

DeepIntent is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.

DeepIntent’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

Create a Job Alert

Interested in building your career at DeepIntent? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in DeepIntent’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.