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Product Manager, Audience Platforms & Taxonomy

Remote

About Definitive Healthcare: 

At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact. 

Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011.

We’re also a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.

We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion. 

About the role  

We are hiring a Product Manager, Audience Platforms to own the development, execution, and performance of our audience activation products across the AdTech ecosystem. 

This role is focused on building and scaling audience data products that are distributed across DSPs, data marketplaces, and partner platforms. You will work at the intersection of data, programmatic advertising, and product execution to ensure our audiences are accurate, compliant, and performant in-market. 

You will act as both Product Manager and Product Owner, translating business strategy into technical execution and driving cross-functional delivery across Data Science, Data Engineering, Partnerships, and Sales. 

 

Digital Audience Product Development  

  • Define and evolve digital audience taxonomies for distribution across AdTech platforms  
  • Translate clinical, demographic, behavioral, and intent signals into predictive models and activation-ready audience segments  
  • Partner with Data Science and Engineering to build scalable, production-ready audiences  
  • Establish test-and-learn frameworks to optimize performance (match rates, scale, campaign outcomes)  
  • Expand audience offerings based on revenue performance, client demand, and market trends, including evaluation of new data partners 

AdTech Platform Integration & Distribution 

  • Own onboarding and distribution of audiences across DSPs, marketplaces, and onboarding platforms (e.g. LiveRamp) 
  • Define requirements for audience mapping, onboarding, and integrations  
  • Monitor and optimize platform performance (match rates, delivery, constraints)  
  • Track audience availability and downstream performance  
  • Expand distribution through new platforms and channel partnerships 

Product Ownership & Execution 

  • Own the product roadmap, backlog, and release cycles for the digital audience product   
  • Define requirements, user stories, and acceptance criteria  
  • Drive cross-functional execution across Data Engineering, Data Science, Campaign Operations and Partnerships  
  • Balance priorities across revenue growth, scalability, compliance, and technical debt  
  • Partner with Sales and Partnerships to align product priorities with client needs and revenue goals 

Performance, QA & Lifecycle Management 

  • Define and manage QA processes, refresh cycles, and operational SLAs  
  • Monitor audience data quality, completeness, and freshness  
  • Maintain audience metadata, naming conventions, and platform mappings  
  • Ensure compliance with privacy regulations and AdTech industry standards (e.g., platform policies, NAI/DAA frameworks)  
  • Identify and resolve issues impacting activation, scale, or revenue performance 

 

What You’ll Bring 

Required Experience 

  • 4–6+ years of experience in AdTech, Martech, or data platform environments  
  • 2+ years in a Product Manager or Product Owner role, preferably focused on data or audience products  
  • Hands-on experience working within programmatic advertising ecosystems 
  • Experience with platforms such as:  
  • DSPs (e.g., DV360, The Trade Desk)  
  • Data onboarding platforms (e.g., LiveRamp)  
  • Data marketplaces or clean rooms  
  • Strong understanding of:  
  • Digital audience segmentation for activation  
  • Identity resolution and match rates  
  • Data onboarding and distribution workflows  
  • Ability to work closely with data engineering and data science teams to deliver production-ready data products  
  • Experience owning roadmaps, backlogs, and cross-functional delivery 

Core Competencies 

  • Analytical mindset with the ability to interpret data and translate insights into product decisions  
  • Strong stakeholder management and communication skills  
  • High attention to detail and operational rigor  
  • Bias for action and comfort working in fast-moving environments 

What This Role Is NOT 

To ensure alignment, this role is not: 

  • A content, CMS, or knowledge management taxonomy role  
  • A pure ontology or metadata governance role without AdTech activation experience  
  • A marketing campaign execution or media buying role  
  • An entry-level or associate product role 

 

 

Compensation and Benefits


The salary range for this position is $91,000- $169,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications. 

Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.

Why we love Definitive, and why you will too!

  • Industry leading products
  • Work hard, and have fun doing it
  • Incredibly fast growth means limitless opportunity
  • Flexible and dynamic culture
  • Work alongside some of the most talented and dedicated teammates
  • Definitive Cares, our community service group, gives all of us a chance to give back
  • Competitive benefits package including great healthcare benefits and a 401(k) match

 

What our Employees are saying about us on Glassdoor: 

 “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

 

If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

 

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

 

Privacy 
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.

 

Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact careers@definitivehc.com to verify your status in the application process.

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