Website and Demand Capture Manager | BR

Degreed is the upskilling platform that fuels growth and innovation through lifelong learning. We bring together everything you need to learn and advance: LMSs, courses, videos, articles, projects, and real-world skill insights, matching you with opportunities that align with your skills, role, and goals.

For businesses, Degreed helps build a culture of learning that attracts, develops, and retains top talent, driving both individual and company success.

We believe learning is the key to unlocking opportunities. Our mission is to discover, empower, and celebrate the next generation of global expertise.

Join us in shaping the future of learning and workforce development!

The Website & Demand-Capture Manager is a modern growth marketer with strong technical chops, a deep understanding of digital acquisition, and a relentless focus on performance. This role blends technical execution with creative experimentation to drive qualified traffic, optimize conversion paths, and uncover new growth levers across the website and digital channels.

We're looking for someone who thrives in a fast-paced environment, leverages AI tools to move faster and smarter, and continuously evaluates emerging platforms, technologies, and tactics. This person is hands-on in HubSpot and GA4, fluent in digital media and SEO, and thinks like a performance marketer—with a growth hacking mindset and a clear focus on measurable outcomes.

Key Skills

• Proficiency with HubSpot CMS, Google Tag Manager (GTM), GA4, Google Search Console, and SEMrush.
• Strong technical foundation in HTML, CSS, and PHP for performance tuning and troubleshooting.
• Expertise in website optimization, including page speed, redirects, schema markup, sitemaps, and robots.txt.
• Experience with UTM tracking, campaign tagging, and marketing attribution.
• Solid understanding of localization workflows and global content management.
• Deep hands-on experience in digital performance marketing — including A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, and lead flow alignment.
• Experimental mindset, with interest in AI-driven growth tactics and a test-and-learn approach.
• Strong cross-functional collaboration skills, especially with Content, Product Marketing, Creative, and RevOps teams.
• Experience managing agency relationships and holding partners accountable for results.
• Highly outcome-oriented, with a clear focus on performance, impact, and iteration.
  
  

Key Responsibilities

• Website & Landing Page Management
  • Build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS.
  • Ensure page performance, mobile responsiveness, accessibility, and UX quality using HTML, CSS, PHP.
  • Maintain brand consistency and high visual standards across web assets.
  • Use AI tools to accelerate copywriting, design iteration, and UX testing.
  • Manage website localization in partnership with the internal localization team.
    
    
• Technical SEO & Site Performance
  • Own SEO infrastructure: metadata, schema markup, redirects, robots.txt, XML sitemaps.
    Monitor and improve site speed, crawlability, indexing, and Core Web Vitals.
    Manage Google Search Console and conduct regular site audits using tools like SEMrush.
    
    
• Analytics, Tagging & Tracking
  • Own Google Tag Manager, conversion tracking, and event tagging.
    Maintain consistent UTM taxonomy and campaign tagging across channels.
    Collaborate on lead attribution and build dashboards to streamline reporting.
    Evaluate and test tools to automate performance insights and reduce manual work.

• Cross-functional Collaboration
• Partner with Content Strategy to execute and evolve the SEO content roadmap.
  Support CRO testing and landing page optimization with Marketing Ops.
  Align with RevOps and Marketing Automation to ensure proper lead flow and attribution.
  Collaborate with Product Marketing on positioning accuracy and updates.
  Work with Creative to uphold brand consistency in all visual assets.
  Proactively share new tools, tactics, and growth opportunities with the team.
  
  

Nice-to-Have Skills: 

• • Experience running paid campaigns on LinkedIn, Google, or programmatic platforms.
  • Ability to optimize campaign structure, targeting, creative, and landing pages.
  • Collaborating with digital agencies to manage budget pacing and reporting.
  • Testing and applying AI tools for ad performance and audience growth.

Benefits

We take care of our people with a comprehensive benefits package designed to support your well-being, growth, and success.
View the full details here: https://px.sequoia.com/globalcompanybenefits

At Degreed, We Value

^{🌍 Diversity & Inclusion – We celebrate diverse perspectives and backgrounds, fostering an inclusive environment where everyone can thrive and contribute.
📈 Growth Mindset – Learning is at the heart of what we do. We empower our employees to continuously develop their skills and grow their careers in alignment with their unique strengths and aspirations.
🤝 Collaboration – The best ideas come from working together. We cultivate a culture of open communication, teamwork, and shared success.}

^{By joining Degreed, you’ll be part of a community that values learning, collaboration, and meaningful impact. If you’re passionate about driving change through upskilling and workforce transformation, we encourage you to apply and contribute to our mission.}

Work Environment & Physical Demands

^{Degreed offers flexible work arrangements tailored to each role. Some positions are fully remote, while others follow a hybrid model for employees near an office. Please check the job details for role-specific requirements.
For remote and hybrid roles, you’ll collaborate virtually using tools like Zoom and Slack. This role may require prolonged computer use and stationary work, with the ability to interpret written and verbal communication effectively.
We are committed to creating an inclusive and adaptable work environment that enables every team member to thrive and do their best work.}

Additional Information

<sup>Degreed is an equal opportunity employer committed to fostering a workplace free from discrimination and harassment. We do not discriminate based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all aspects of employment, including recruitment, hiring, career development, compensation, and training.

💡 Accessibility & Accommodations – We are dedicated to full inclusion and will provide reasonable accommodations for applicants with disabilities throughout the hiring process. If you need assistance, please let us know.
🔍 Fair Hiring Practices – In compliance with the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records.
📄 E-Verify Participation – Degreed participates in the E-Verify employment verification program.</sup>

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To understand how we handle applicant data, please review our Global Data Privacy Notice and related policies:}

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^{By submitting your application, you acknowledge and agree to our use and processing of your data in compliance with applicable laws.}

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