Back to jobs
New

Principal Product Manager, Advertising

United States - Remote

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

The base compensation range for this position for candidates in the SF Bay Area is: $163,000 - $245,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

About the Role

Demandbase is hiring a Principal Product Manager to shape the next evolution of our in-house DSP, transforming it from a powerful B2B media platform into an AI-driven, multi-channel intelligence engine.

This PM will play a pivotal role in scaling our DSP across display, video, and emerging media formats, while laying the foundation for agentic workflows, creative personalization, and outcome-driven optimization.

You’ll define how Demandbase connects data, creative, and decisioning into one adaptive system that automates success across the full customer journey. It’s a high-impact, technical, and strategic role for a product leader who thrives at the intersection of AI, media infrastructure, and B2B marketing innovation.

What You Will Do

  • Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels, including display, video, and emerging formats.
  • Evolve our optimization engine into an autonomous system that learns, adapts, and recommends actions to maximize pipeline and revenue outcomes.
  • Partner with the Creative Personalization team to integrate adaptive creative and generative content into the media experience.
  • Scale video and CTV activation using our proprietary account graph and identity data to deliver measurable B2B reach and engagement.
  • Advance measurement and experimentation by building causal-lift frameworks that quantify pipeline influence across media types.
    Work with Engineering and Data Science to bring AI models into production that personalize bidding, pacing, and creative selection.
  • Collaborate cross-functionally with GTM, Marketing, and Finance to define success metrics (media revenue, ROI, cost per pipeline dollar).
  • Represent the advertiser and agency voice internally to ensure our DSP delivers intuitive, high-impact workflows that scale globally.

What Will Make You Successful

  • Deep expertise in programmatic media, DSPs, and auction dynamics, with curiosity for how AI is reshaping them.
  • You think like a systems architect, connecting creative, optimization, and measurement into unified intelligence loops.
  • Fluency, or at least demonstrated curiosity, around AI product concepts (agentic systems, reinforcement learning, large model integration) and how they translate to user and business value.
  • Experience expanding into new media formats (CTV, native, video) and solving for scale, latency, and measurement challenges.
  • Strong partnership instincts that help you collaborate effectively across engineering, science, agencies, and GTM teams.
  • Clarity under complexity: you prioritize ruthlessly, communicate with precision, and move teams toward decisive execution.

Qualifications

  • 7–10+ years of product management experience, ideally in ad tech, DSPs, or large-scale AI-driven systems.
  • Proven track record of driving growth through media optimization, measurement, or identity innovation.
  • Strong technical literacy and comfort discussing architecture, ML models, or experimentation frameworks with engineers.
  • Understanding of multi-channel programmatic ecosystems and B2B buying behavior.
  • Excellent communication and storytelling skills with both executive and technical audiences.
  • Bonus: Experience with generative AI or creative automation in a media or martech context.

Why This Role Matters

Demandbase is redefining how B2B advertising works. Our DSP is not just another bidder, it is the foundation of an agentic, AI-powered marketing platform that connects targeting, creative, and measurement to real business outcomes.

By joining this team, you’ll lead the evolution of a self-optimizing media platform capable of adapting to each advertiser’s goals, channels, and audiences, from display to CTV to whatever comes next.

If you’re passionate about building the future of intelligent, multi-channel B2B media and want to shape how AI transforms advertising at its core, we’d love to meet you.

 

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

 

 




 

Personal information that you submit will be used by Demandbase for recruiting and other business purposes. Our Privacy Policy explains how we collect and use personal information.

Create a Job Alert

Interested in building your career at Demandbase? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
How many years of experience do you have as a Product Manager in Ad Tech, DSPs, or large-scale AI-driven systems? *
Have you owned the roadmap for a DSP or other programmatic media product? *
Which media channels have you directly built or optimized for? (Select all that apply) *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Demandbase’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.