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Marketing Generalist
Marketing Generalist Position Summary
The Marketing Generalist is responsible for supporting marketing initiatives to drive sales leads, brand awareness, increase client engagement, and grow market share. This position involves assisting in the development and execution of social listening, Sales & Marketing chat, competitive intel, digital and print ad placement, case studies, development of marketing videos and maintaining strong relationships with the entire Marketing team. The ideal candidate is creative, detail-oriented, and possesses excellent communication skills for transparency with the entire team.
What you'll be doing as a Marketing Generalist
- Develop and support strategies for chat, videos, ads, landing pages and for new and existing products.
- Collaborate with cross-functional teams to ensure successful product launches and ongoing growth.
- Conduct dental industry market research and analysis to identify customer needs, market trends, and competitive landscape.
- Develop and maintain a deep understanding of the target market and buyer personas within the different components of the dental industry.
- Collaborate in the messaging for Chat, ads and placement, videos and landing pages to drive product adoption and revenue growth through sales leads.
- Create and development case studies and curate testimonials from Sales and Client Support teams.
- Develop and maintain strong relationships with key stakeholders, including sales, product, and client success teams.
- Monitor and report on key performance indicators, including product adoption, revenue, and customer satisfaction.
- Administrative Support: Manage daily administrative tasks to ensure the smooth operation of the marketing department.
- Bring growth of the DentalXChange brand.
- Bring creativity, efficiency and experience to all projects.
- Ability to work professionally and amicably with all departments and staff.
- Live DentalXChange’s company values: Actively Care, Try Hard, Be Humble, and Feedback is a Gift.
- Other duties as assigned.
What you'll bring to the team as a Marketing Generalist
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-3 years of experience in marketing or a similar role.
- Proficiency in digital marketing tools, analytics platforms, and social media management software.
- Competency in Adobe Suite.
- Competency in Microsoft Suite
- Experience working with agile development teams.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Strong verbal and written communication and interpersonal skills.
- Proficient in all Office applications and use of the internet.
- Ability to successfully multitask with accuracy in a fast-paced environment.
- Working knowledge of technical and procedural aspects and functions.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Pay Range: $27.88 to $31.76 per hour DOE
What We Offer
- Challenging and rewarding career opportunities with room for growth as we grow!
- Medical, dental, and vision benefits – eligible first of the month after start date
- Unlimited PTO
- Paid time off for sick, jury duty, bereavement
- 10 company paid holidays
- 401k with company match
- Health Advocate
- Healthcare and dependent care flexible spending accounts
- Friendly co-workers and a positive culture!
EDI Health Group dba DentalXChange understands the importance of privacy and takes seriously the need to protect job applicants’ personal information. Applicants should be aware that we collect and use personal information in accordance with the California Consumer Privacy Act (CCPA). For more details on how we handle your information and your rights under the CCPA, please visit our Privacy Policy.
DentalXChange is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates. The more inclusive we are, the better our work will be.
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