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Product Marketing Manager

Remote USA

 

 

Product Marketing Manager Position Summary

The Product Marketing Manager is responsible for developing and executing go-to-market strategies for our dental software products and working closely with cross-functional teams to ensure successful product launches and ongoing growth. The Product Marketing Manager plays a critical role in developing and executing product positioning, messaging, and pricing strategies that resonate with our target audience. Understanding dental software and revenue cycle processes will be instrumental in the success of this role.

What You'll Be Doing as a Product Marketing Manager

  • Develop and execute go-to-market strategies for new dental products, including product positioning, messaging, pricing, and launch plans.
  • Collaborate with cross-functional teams to ensure successful product launches and ongoing growth.
  • Conduct dental industry market research and analysis to identify customer needs, market trends, and competitive landscape.
  • Develop and maintain a deep understanding of the target market and buyer personas within the different components of the dental industry.
  • Create compelling product messaging and content that clearly articulates the value proposition of our products.
  • Collaborate in the development and execution of marketing campaigns to drive product adoption and revenue growth.
  • Develop and maintain strong relationships with key stakeholders, including sales, product, and client success teams.
  • Monitor and report on key performance indicators, including product adoption, revenue, and customer satisfaction.
  • Live DentalXChange’s company values:
    • Actively Care: DentalXChange Associates actively care.  They care deeply about the impact they have on other associates, clients, partners, and DXC’s results.  They are empathetic, which allows them to excel at interpersonal relationships and making others feel important.
    • Try Hard: DentalXChange Associates try hard.  They get energy from doing good work, not just showing up.  They are focused on impact and outcomes, not just finishing.  They like to learn, are willing to help, and love challenges.
    • Be Humble: DentalXChange Associates are humble. They lack excessive ego or concerns about status. They are quick to point out the contributions of others and slow to seek recognition for their own. They share credit, emphasize team over self, and define success collectively rather than individually.
    • Feedback is a Gift: DentalXChange Associates view feedback as a gift, an opportunity for growth. They actively seek feedback to improve DXC, their teams, and themselves. They offer feedback generously and thoughtfully, always with respect and the intent to help others. They embrace feedback, welcoming a new viewpoint or idea, with the understanding it is for the greater good of the company and rooted in trusted relationships.
  • Other duties as assigned.

What You'll Bring to the Team as a Product Marketing Manager

  • 2+ years of experience in product marketing, preferably in dental industry and B2B software or technology.
  • Pragmatic Marketing certification a plus.
  • Previous experience with SaaS products.
  • Competency in Microsoft applications and Adobe Suite.
  • Experience working with agile development teams.
  • Strong analytical skills and ability to use data to make informed decisions.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to collaborate effectively with cross-functional teams.
  • Effective time management skills and ability to multitask.
  • Attention to detail.
  • Professional and positive with a proactive work ethic.
  • Excellent interpersonal, written, and oral communication skills.

 

Pay range $80,000 - $95,000 annually, DOE

What We Offer

  • Challenging and rewarding career opportunities with room for growth as we grow!
  • Medical, dental, and vision benefits – eligible first of the month after start date
  • Unlimited PTO
  • Paid time off for sick, jury duty, bereavement
  • 10 company paid holidays
  • 401k with company match 
  • Health Advocate
  • Healthcare and dependent care flexible spending accounts
  • Friendly co-workers and a positive culture!

EDI Health Group dba DentalXChange understands the importance of privacy and takes seriously the need to protect job applicants’ personal information. Applicants should be aware that we collect and use personal information in accordance with the California Consumer Privacy Act (CCPA). For more details on how we handle your information and your rights under the CCPA, please visit our Privacy Policy.  

DentalXChange is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates. The more inclusive we are, the better our work will be.

 

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