Senior Paid Social Specialist

This role is part of our Creative & Media/Experience & Engineering team based in Spain. At DEPT®, we combine data, technology and marketing to solve brands’ business problems and drive revenue through a variety of digital solutions.

JOB PURPOSE

We are looking for a Senior Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute their passion in the field of Paid Social advertising.

KEY RESPONSIBILITIES

• Client consulting on all matters related to Paid Social topics – from technical to strategic, from upper to bottom funnel
• Development, planning, set-up and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit and LinkedIn
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of forecasts and media plans
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
• Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization 
• Regularly tracking and monitoring performance metrics and optimizing campaigns, ensuring goals & KPIs alignment and client satisfaction
• Delivering insightful reports including clear and actionable optimisations
• Identifying and defining target audiences for effective ad targeting
• Collaborating with design teams to create compelling visuals or videos for ad campaigns
• Implement and configure conversion tracking mechanisms with our data teams, such as pixels or tags, to measure campaign success.
• Knowledge sharing & training of junior team members

WHAT WE ARE LOOKING FOR

You…

• Are open-minded and eager to learn more and develop your skill set
• Bring extensive experience in planning, setting up and reporting of diverse Paid Social campaigns
• Work thoroughly, manage campaigns accurately and have an eye for detail
• Are able to write clear and concise briefs and are an excellent communicator with a high degree of organisational skills
• Always keep an oversight, even when various tasks are at hand
• Have a deep understanding of Social KPIs, campaign optimisation, setup strategies and can analyse results with the help of Excel, Pivot and platform data
• Have strong collaborative skills for working with cross-functional teams, clients, and stakeholders
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
• Have a passion for (Paid) Social and are always up to date for news and trends 
• Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
• Proficiency in German language is a plus
  
  

WE OFFER

• Flexible, hybrid working policy. 
• 26 vacation days plus national holidays.
• Stay happy and healthy with a contribution to your health through the OpenUp platform.
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

 

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

 

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.