Campaign Manager

This role is a fixed term contract for 8 months.

JOB PURPOSE

We’re seeking a dynamic Lifecycle Marketing Manager to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Manager, you will help develop the strategy and manage our customer nurturing and re-engagement experience across email, push and SMS. This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time drives conversion and revenue for the business.

KEY RESPONSIBILITIES

• Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
• Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
• Establish rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance.
• Partner with our Customer Experience/Sales and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.

WHAT WE ARE LOOKING FOR

• 2-5 years experience in lifecycle email marketing or CRM, preferably in a startup context.
• Experience working with Iterable is a plus.
• Self-driven and motivated to work in a fast-paced, dynamic environment.
• Knack for writing or collaborating on great copy. 
• Strong analytical ability with test and learn mentality.
• Previous experience with marketing automation software (Iterable, Braze, Klayvio, Customer.io).
• Intense curiosity about data and the insights it holds about our customers.
• Comfortable editing HTML.
• Able to seamlessly collaborate with cross-functional teams.

WE OFFER

• 15 days paid holiday per year, exclusive of public holidays
• Mental health support
• A flexible, hybrid working policy
• Possibilities to do what you do best and to develop your skills further with training, development and certifications
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.