Senior Digital Strategist (m/f/div)

Senior Digital Strategist

Berlin/Hamburg, hybrid

This role is part of our Experience & Engineering team in Germany. We combine technology and experience design to create emotive yet conversion-focused ideas, products, and campaigns at scale and speed. Our specialty is digital experiences and communication that change perceptions and shape new behaviours to make a difference in the market.

 

JOB PURPOSE

The Senior Digital Strategist will be working hand-in-hand with all areas of the business, including the client service team and the experience design and engineering team. As an integrated digital agency, our agency services span wide and far. Hence, it’s essential the Senior Digital Strategist has experience with digital strategy (experience strategy, product strategy, design and tech strategy, organisational design, cross-team stakeholder management). Ideally also having an interest in the wider range of strategic disciplines, from brand- and business strategy to marketing strategy. The strategy team consists of an eclectic mix of strategists, all with deeply rooted specialisms in the digital experience and engineering, research and innovation space. The Senior Digital Strategist will lead client accounts into their digital future, creating routes for digital platforms, digital products and experience touchpoints as part of the ever-evolving digital ecosystem - ensuring value is created holistically end-to-end by cross-functional teams, for both the users and client business.

The Senior Digital Strategist will be expected to deliver:

• Innovation: instill market-leading innovations and AI-opportunities into a multi-channel, cross-functional digital experience strategy that our clients couldn’t get anywhere else
• Business Alignment: Break silos and inspire teams across disciplines to design and deliver big & bold ideas with measurable impact
• Build and maintain trusted client relationships: listen with empathy to understand clients’ challenges, ideas and ambitions across departments and formulate strategic priorities, convince with opportunities and establish ways of working from it. In this, take stakeholders with you on the journey to commit and pursue roadmaps.

 

KEY RESPONSIBILITIES

• Lead- and guide a wide range of strategic disciplines and client stakeholders; from digital experience and product strategy, to crm & loyalty strategy, to data & AI strategy
• Innovate our offering by working closely with tech, experience design and data to ensure we are delivering market-leading strategic approaches to our clients
• Upping the benchmark of the work and ensuring we are leading the industry by pushing the boundaries of what’s possible (i.e. with AI, automation, data) while delivering incremental improvements on ROI
• Lead and participate in new business pitches; locally and globally.

 

WHAT WE ARE LOOKING FOR

Essential

• Relevant experience within a strategy-focused role in an agency or consultancy setting
• German- and English-fluent speaker
• A solid understanding of digital experience & engineering solutions around websites, platforms, portals and apps
• Transformation & client leadership: Be a driver and force for change in large corporate client environments, especially when it comes to stakeholder alignment and prioritisation
• Customer Journey Management & User Experience: Understanding end-to-end user journeys and their management across disciplines. Ability to identify opportunities to improve the overall user experience.
• Excellent communication and presentation skills, including the ability to communicate complex subjects simply
• Ability to work with senior clients on key strategy projects and comfortable presenting to senior-level audiences
• Availability to start working in or relocate to the greater Hamburg or Berlin area, Germany

Nice to Have

• Knowledge of CRM platforms, e-commerce and loyalty program mechanics: Experience in developing strategies for personalized communication, lifecycle marketing, and retention.
• Passionate about researching and reimagining the future of digital experience through a thoughtful blend of qualitative insights (user / market / trends) and quantitative data (e.g. analytics) to inform strategic decisions and continued improvement
• Comfortable planning and facilitating workshops with clients, based on a proven but flexible methodological tool set
• Very efficient, producing significant output with minimal wasted effort
• Ideally experienced with design thinking methodologies
• Demonstrates strong focus under pressure and can get stuff done on a tight deadline
• Loves learning and embracing new things
• Great interpersonal and listening skills
• Very organised, with a high attention to detail
  
  

WE OFFER

• Flexible, hybrid working policy (1-2 days at the office, depending on location);
• Company pension scheme.
• Lease bike options / JobRad and 25% subsidy for the Deutschlandticket.
• Occasional breakfast/lunch at the office, Smoothie Tuesdays.
• Stay happy and healthy with a contribution to your health through the OpenUp platform;
• €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport.
• Future Bens - Exclusive access to sustainable, healthy products at attractive deals.
• Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.