Senior Editorial Content Marketing Specialist (m/f/div)

This role is part of our Growth marketing team. We deliver end-to-end data-driven campaigns which foster both creativity and performance. Our specialty is creative, digital communications that drives performance, boost brand awareness, and shift market share for our clients including eBay, Douglas, Aldi, Smart, and more! Our team in Germany is the only agency that combines technology, creativity and data to really make our clients grow.

JOB PURPOSE

As a Senior Editorial Content Marketing Specialist, you will focus on driving organic traffic and brand authority through expert-level SEO/GEO editorial content. You’ll develop content strategies for our clients and create high-quality content across a variety of formats – from long-form articles and landing pages to social posts and editorials. You’ll also collaborate with AI tools and cross-functional teams to bring smart, data-driven ideas to life.

 

KEY RESPONSIBILITIES

• Editorial Content Creation: Plan, write, and edit high-quality, long-form editorial content, including articles & blog posts, website landing pages & texts, SEO/GEO content, AI-generated content, social media content (e.g. LinkedIn posts), editorials, tutorials & info texts, expert interviews, captions, thumbnails & descriptions. All content should be optimized for search engines and targeted at specific geographic audiences;
• SEO/GEO Expertise: You are the subject-matter expert for SEO and GEO-focused content. Conduct in-depth keyword research, optimize content for on-page SEO best practices, and analyze performance data to refine content and strategy;
• AI Collaboration: Experience working with AI writing and content generation tools. You should be skilled in prompt design and engineering to effectively guide AI in creating content outlines, drafts, and ideas;
• Content Strategy & Development: Develop and implement data-driven content strategies that align with business objectives. This includes identifying content gaps, analyzing competitor strategies, and leveraging SEO insights to create a robust editorial calendar;
• Collaboration: Work closely with cross-functional teams, including SEO, Project and Account Management, to ensure content is integrated and supports broader marketing campaigns;
• Stakeholder Management: Present content strategies, content concepts and performance results to internal and external stakeholders, ensuring alignment and buy-in for editorial initiatives;
• Tool Proficiency: Expertise with industry tools, including Ahrefs/SEMrush, SurferSEO, Sistrix, and SERP API. Must also be skilled in using ChatGPT/Gemini/OpenAI, AirOps or NotebookLM.

 

WHAT WE ARE LOOKING FOR

• Relevant experience in content marketing and editorial strategy, prefferrably in a digital agency;
• Proven track record of developing and executing successful content marketing strategies that deliver measurable results;
• Ensure editorial standards, tone of voice, and brand guidelines are met. Review and mentor other content contributors where needed;
• Collaborate with Social, Paid, and CRM teams to amplify content and maximize reach across channels;
• Extensive experience with on-page SEO, keyword research, link building, and understanding of search engine algorithms. Experience with GEO-specific targeting is a significant advantage;
• Ability to interpret data from various analytics tools to inform and refine content strategy;
• Track, analyze, and report on content performance across SEO and engagement KPIs. Use insights to continuously optimize strategies;
• Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines;
• The ability to connect content initiatives to broader business goals and translate complex ideas into clear, engaging content;
• A strong portfolio demonstrating a range of high-quality editorial content you have created;
• Being located and directly available to start working in Berlin or Cologne;
• Full working proficiency in English and German;

 

WE OFFER

• Company pension scheme;
• Flexible working hours, working from home and abroad work;
• Lease bike options / JobRad ;
• Health & Wellbeing -  you have free, anonymous and unlimited access to 1-on-1 online coaching and mindfulness consultations with psychologists via chat, phone or video call ;
• €30 per month – You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport;
• Future Bens – We cooperate with FutureBens and offer you exclusive access to sustainable, healthy products at attractive deals;
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.;
• Awesome clients. Whether big or small, local or global – at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications;
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

 

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

 

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.