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Senior Programmatic Advertising Consultant (m/f/div)

Berlin, Cologne, Hamburg

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Stokke, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This role is part of our EMEA Creative & Media team. Our team is a vibrant mix of media talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Media Planners and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Netflix, Logitech, Just Eat Takeaway, Philips & Meta.

Joining this team means working closely with our Programmatic Team that spans a number of offices across Europe. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results. 

We are seeking a highly motivated and experienced Senior Programmatic specialist to join our team. The Programmatic specialist will be responsible for managing programmatic campaigns (both local & global) across multiple platforms, optimising campaigns for performance, providing insights and recommendations, and leading programmatic best practices within the team for a number of core clients. As a senior you will be a strong strategic partner in programmatic for our clients and will also challenge the team members and support them to get the best out of themselves.

The ideal candidate will have a strong background in programmatic advertising, with a deep understanding of the digital advertising ecosystem and experience in managing campaigns on the Google stack (DV360, CM360), experience working with The Trade Desk is also preferable. The candidate should be comfortable guiding team members to adopt programmatic best practices and upskilling the team. Channel experience required for this role includes: video, display, digital audio, digital outdoor, and CTV.

KEY RESPONSIBILITIES

  • Assist on pitches from a programmatic point of view.
  • You are constantly looking for the latest developments and opportunities that add value for the customer and are critical of the work we deliver. 
  • Devise strategies and turn them into best in class tactics for great clients.
  • With your knowledge you develop a plan that not only advises the most suitable creatives, but also how we effectively reach the target group and efficiently achieve the client's objectives. 
  • You translate the results into insights, advice and new plans that you can present clearly at every level.
  • Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
  • Analyze campaign data to provide insights and recommendations to clients
  • Deliver and present work with data-driven insight and analytics both internally and externally.

WHAT WE ARE LOOKING FOR

  • Extensive relevant & proven experience in programmatic advertising, with a deep knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360), GMP and Analytics
  • Strong understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
  • Strong analytical skills and ability to provide insights and recommendations based on data
  • Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams
  • Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels

WE OFFER

  • Company pension scheme
  • Flexible working hours, working from home and abroad work
  • Lease bike options / JobRad 
  • Personal development allowance to support your growth and continuous learning
  • Health & Wellbeing -  you have free, anonymous and unlimited access to 1-on-1 online coaching and mindfulness consultations with psychologists via chat, phone or video call 
  • €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
  • Future Bens - We cooperate with FutureBens and offer you exclusive access to sustainable, healthy products at attractive deals
  • A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
  • Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
  • The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
  • Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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